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This is one outlet's own report from Variety — the article as it was filed.
AIPROPX ReportVariety · 2h ago
LISTEN: Amazon Courts Creators to Build Businesses and Scale the Attention Economy for Brands
On today's episode of Variety's "Strictly Business" podcast, Matt Sandler and Angie More of Amazon explain how the digital behemoth is diving in to the creator economy to build business and bring scale in ad buying to big brands. Sandler, who is Amazon's general manager of creator services, and More, head of creator ad partnerships, […]