RESOLVING THE LEDGER
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Bumble backtracks on “women make the first move.” | Image: The Verge
Bumble was famously built around exclusively giving women the power to initiate messages in heterosexual matches when it first launched in 2014 - but now the times they are a-changin' for the dating app. Today, Bumble has announced a "global evolution to its signature conversation experience": anyone can now send the first message, and the deadline to respond before the match expires has been extended from 24 hours to a 72-hour window.
"While women making the first move was a radical idea, being women-first was never about prescribing just one way to connect. It was about designing an experience with women's needs in mind to create better o …
Read the full story at The Verge.
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