This is one outlet's own report from Yahoo Sports — the article as it was filed.
AIPROPX ReportYahoo Sports · 28m ago
NFL Fandom Index' reveal: Where do Jacksonville Jaguars fans rank?
The NFL season is here, and fans across the country are ready to prove their team has the best following in the league. But what if you could actually put that passion to the test?
Whether you head to EverBank Stadium to watch Jaxson de Ville’s bungee-jump entrance , munch on the latest Fan First concession snacks , or cheer on Trevor Lawrence every step of the way, a recent Nielsen survey found that fans are doing just that.
The media research company created a new ‘NFL Fandom Index’ that looks at more than just TV ratings to measure how fans show up for their teams — from buying jerseys and attending games to streaming, social media, radio and even betting interest.
So, where does Duval land in the NFL fandom pecking order?
Here’s how Nielsen came up with the rankings and what makes Jacksonville’s fan base stand out.
More: Jaguars launch $4.99 menu at EverBank Stadium for 2026 season
Which NFL fan base ranked No. 1?
The Buffalo Bills took the top spot with a score of 208, followed by Kansas City and Green Bay.
Cincinnati and Philadelphia rounded out the top five. Nielsen said both the Bengals and Eagles ranked highly across multiple categories, even though neither fan base led a single metric outright.
How did Nielsen rank NFL fan bases?
Nielsen used eight different measures to create its Fandom Index, giving each market a broader score based on how fans engage with their team.
The metrics include:
Apparel purchases
Overall interest
Live event attendance
Betting intent
Social media engagement
Radio listening
Streaming habits
TV viewership
Where did Jaguars fans rank?
The Jacksonville Jaguars ranked No. 13 out of 30, with an average Fandom Index score of 126.
How do Jaguars fans stand out and show support?
Jaguars fans may not top the overall rankings or have the No. 1 fan base in the NFL, but they’re still making their presence felt. Nielsen identified Jacksonville as one of the league’s standout markets for streaming games, alongside Denver.
It’s another way Duval is showing up for the Jags. The strong streaming numbers suggest Jacksonville’s younger, digitally connected fan base is finding new ways to follow and support the team.
Nielsen 'Fandom Index' rankings. What did each NFL team score?
Jaguars regular-season game 2026 EverBank Stadium schedule
Sept. 13, Cleveland, 1 p.m.
Sept. 27, New England, 1 p.m.
Nov. 1, Indianapolis, 1 p.m.
Nov. 29, Tennessee, 4:05 p.m.
Dec. 14, Pittsburgh, 8:15 p.m.
TBD, Washington Commanders, TBD
EverBank Stadium's $1.4 billion 'Stadium of the Future' renovation in progress. See photos
This article originally appeared on Florida Times-Union: 'NFL Fandom Index' reveal: Where do Jacksonville Jaguars fans rank?
NFL Fandom IndexJacksonville JaguarsJaguarsNFLSeeNielson'sThe NFLWhetherEverBank StadiumJaxsonVille’sFan First
AIPROPX is an independent multi-source news index — we track, compare, and connect coverage from across the web into one place you won't find anywhere else.
