RESOLVING THE LEDGER
This is one outlet's own report from Forbes — the article as it was filed. Other outlets are covering the same event; open the full story to compare every source side by side.
See the full story · 19 sources
Hollywood & Entertainment Early ‘Spider-Man: Brand New Day’ Projection Points To $330 Million Opening, If Not More By Tim Lammers ,
Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. Follow Author Jul 31, 2026, 06:52pm EDT Jul 31, 2026, 07:01pm EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary "Spider-Man: Brand New Day," starring Tom Holland, Zendaya, and Sadie Sink, is shattering box office expectations with a monumental opening weekend. The film, continuing Peter Parker's story after "No Way Home" as he battles loneliness and a new villain, earned an astounding $72 million from Wednesday and Thursday previews, surpassing "Avengers: Endgame's" record. Deadline projects a staggering $167 million to $173 million take for Friday alone, and estimates $330 million or more through Sunday in North America. This massive debut positions "Brand New Day" to potentially eclipse "Avengers: Endgame's" all-time domestic opening weekend record of $357.1 million, making it one of 2026's biggest releases. Its success has also pushed Christopher Nolan's "The Odyssey" to second place after two weeks atop the box office.
Spider-Man: Brand New Day , starring Tom Holland, Zendaya and Sadie Sink, is barreling toward a monolithic domestic haul in its opening weekend frame and leaving pre-release forecasts in the dust in the process.
Holland is back as Peter Parker/Spider-Man for his first solo turn as the Marvel superhero since 2021’s Spider-Man: No Way Home . The new film continues the story of the conclusion of Holland’s third Spider-Man film, where Doctor Strange (Benedict Cumberbatch) concocts a spell to make everyone forget Peter as a way to save the multiverse.
In the new film , Peter is battling loneliness and struggling to reconnect with MJ (Zendaya) and Ned (Jacob Batlaon), while at the same time losing control of his developing superpowers as a menacing new villain (Sink) threatens New York City.
Even though Spider-Man: No Way Home was released during the COVID-19 pandemic, the film earned an astounding $260.1 million domestically in opening weekend Dec. 17-19, 2021, a tally that included $50 million in Thursday preview screenings.
Nearly five years later, director Destin Daniel Cretton’s Spider-Man: Brand New Day is screaming blockbuster out of the gate. The first indication of a big weekend for the film came from Sony Pictures Entertainment on Friday, which reported that the film earned $72 million from Amazon’s special screenings on Wednesday and regular Thursday previews; a tally that bests Avengers: Endgame’s preview record of $60 million set in 2019.
Wrapping Sony’s domestic preview numbers into the film’s first official day of ticket sales, Spider-Man: Brand New Day is projected by Deadline to earn anywhere from $167 million to $173 million on Friday alone.
In addition, Deadline , citing industry sources, is estimating Spider-Man: Brand New Day will earn at least $330 million from 4,487 North American theaters through Sunday. The monstrous start for the film has positioned Spider-Man: Brand New Day to blow past pre-release projections , which were as low as $180 million by Hollywood trade publications to $250 million by box office prognosticators.
While Avengers: Endgame currently holds the domestic opening weekend record after the film earned $357.1 million from 4,662 theaters in 2019, Deadline isn’t ruling out the idea of Brand New Day eclipsing that tally by Sunday.
With Spider-Man’s amazing start, Brand New Day is poised to become one of the biggest film releases of 2026. Following its $260.1 million start, Spider-Man: No Way Home went on to earn $814.8 million domestically and $1.1 billion internationally for a worldwide box office tally of more than $1.9 billion. Given this weekend’s estimates, Brand New Day is clearly on track to blaze a similar sort of path as its predecessor.
Given Spider-Man: Brand New Day’s massive start, it shouldn’t come as a surprise to anyone that Christopher Nolan’s epic The Odyssey’s run atop the domestic box office has come to an end after two weeks.
The Odyssey — which also stars Tom Holland and Zendaya alongside the likes of Matt Damon and Anne Hathaway — is projected by Deadline to earn $52 million in its third weekend of release. Should that projection hold, it will boost the film’s stateside tally to $396.5 million through Sunday.
Note: This box office report will be updated throughout the weekend as new numbers for “Spider-Man: Brand New Day” and other films become available. The final numbers for this weekend’s box office will be released on Monday.
AIPROPX is an independent multi-source news index — we track, compare, and connect coverage from across the web into one place you won't find anywhere else.