RESOLVING THE LEDGER
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See the full story · 1 sourcesGo to the 9to5Mac home page Switch site 9to5Toys 9to5Google Logo 9to5Google Electrek Drone DJ Logo DroneDJ Space Explored About Privacy Toggle social menu Toggle dark mode Search for: Submit Toggle search form Forums Store Podcasts Apple@Work Happy Hour 9to5Mac Daily Overtime iPhone iPhone Mac Mac MacBook Pro MacBook Air iMac Mac mini Mac Studio Mac Pro iPad iPad Pro iPad Air iPad mini iPad iPadOS Watch Apple Watch Apple Watch Ultra Apple Health Apple Watch SE Vision Vision Pro visionOS Music and TV Apple Music AirPods HomePod Apple TV Guides Reviews How Tos AAPL Apple Store Apple Arcade Apple Card Apple Silicon Apple One Apple Fitness+ CarPlay Siri HomeKit Toggle dark mode AAPL Company Apple TV John Ternus Apple TV may be losing $1B a year but its future is safe under Ternus Ben Lovejoy | Jul 28 2026 - 6:06 am PT 0 Comments Incoming Apple CEO John Ternus is likely to make a number of changes when he takes over in September, but it's clear that the company's loss-making Apple TV streaming service will be safe from any shake-up …
Ternus told Reuters in an interview that the company intends to keep moving forward with the streaming service.
Ternus, said he was committed to building on the company's momentum in the entertainment business when he takes the helm of the iPhone maker in September […]
"I think we have such tremendous momentum right now in Apple TV," Ternus told Reuters on the red carpet at the premiere of the fourth season of Ted Lasso. "There's so many amazing shows, so many amazing characters and stories, and so we're just going to keep building on the momentum."
Outgoing CEO Tim Cook endorsed this view, saying he was excited by the success of the F1 movie and "more things like that would be possible." We learned last month that a sequel to the movie is in the works, with Apple Services head Eddy Cue adding that "better and more" was coming to Apple TV.
Ted Lasso season 4 premieres next week, while the company has teased Severance season 3 .
Via TNW . Image: 9to5Mac/Apple/ Sincerely Media .
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Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He's known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!
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