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AIPROPX ReportYahoo Sports · 59m ago
Vardy Party in Germany: Jamie Vardy wins live rights for the Bundesliga in the United Kingdom and Ireland
Jamie Vardy in the paddock ahead of for the British Grand Prix at Silverstone Circuit, Towcester. Picture date: Sunday July 5, 2026. (Photo by Matthew Vincent/PA Images via Getty Images) | PA Images via Getty Images
According to a report by The Athletic’s German football correspondent Seb Stafford-Bloor, former Leicester City and England striker Jamie Vardy is now a live rights holder for the Bundesliga and he will start with Bayern Munich vs. Stuttgart later tonight:
Jamie Vardy is a new Bundesliga live rights holder in the UK and Ireland. He will show seven Friday night games on his YouTube channel this season, starting with Bayern Munich vs Stuttgart this evening. Story for @TheAthleticFC https://t.co/vorySaXCev
— Seb Stafford-Bloor (@SebSB) August 28, 2026
Vardy joins That’s Football, hosted by Mark Goldbridge from The United Stand, in broadcasting the Bundesliga in a predominantly Premier League heavy landscape. Like the deal with That’s Football, this is another step in the Bundesliga’s marketing strategy by allowing two well-known figures in English football (on and off the pitch) to open the eyes of the British and Irish to Germany’s topflight.
Kevin Hatchard, one of the Bundesliga’s English feed commentators, had this to say about Vardy hosting live watchalongs of matches:
I’ll be commentating on some of these games, and it adds a bit of pressure when one of your rights-holders has the catchphrase “chat shit, get banged” https://t.co/G2Jb70r2aA
— Kevin Hatchard 🎙⚽️ (@kevinhatchard) August 28, 2026
Since leaving Cremonese upon the expiry of his contract earlier this year, the 39-year-old striker launched his podcast called “ Jamie Vardy’s Having A Party ”. Vardy will stream Bayern’s league opener against Stuttgart along with former Leicester teammate Christian Fuchs. If you want to check that out, click here .
Vardy PartyGermanyJamie VardyBundesligaUnited KingdomIrelandLeicester CityEnglandBritain Jamie VardyBritish Grand PrixSilverstone CircuitTowcester
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