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Hollywood & Entertainment Prime Video India Signs Multi-Year K-Content Deal With CJ ENM By Laura Sirikul ,
Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. Follow Author Jul 27, 2026, 03:57am EDT Jul 27, 2026, 04:48am EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Prime Video India has announced a multi-year deal with South Korea’s biggest entertainment studio, CJ ENM, to bring over 100 Korean titles to India.
The deal will grant Prime Video customers across India access to K-dramas and variety shows, including global hits such as The Legend of Kitchen Soldier , Filing For Love , Yumi’s Cells Season Three , and the latest series, My Bias, My Boss. With a slate of 26 new titles from CJ ENM set to release, Prime Video India is expected to roll them out over the next two years. All new and upcoming titles under the deal will feature English subtitles and dubbing in Hindi, Tamil, and Telugu.
“Building on our strong global relationship with CJ ENM and the deal announced last year, we're excited to deepen this collaboration with a sharper focus on India,” Shilangi Mukherji, director and head, SVOD business, Prime Video India, said in a press release. “The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
The collaboration is an extension of the global partnership between Prime Video and CJ ENM, which shares over 100 K-content titles with Amazon Prime Video’s main hub in the U.S.
The initial slate kicks off with the popular series, Yumi's Cells Season Three, the latest installment of the romantic comedy, starring Kim Go-eun and Kim Jae-won. Since its first season, the series has topped several streaming charts in 81 countries, including the USA, Brazil, France, and the UAE.
“At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them,” said Manish Menghani, director and head of content licensing, Prime Video, India. “The surge in popularity of K-content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much-loved titles such as Legend of the Blue Sea, Prison Playbook, Mother, and A Practical Guide to Love, among several others – all of which will be launching on Prime Video over the next two years. The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of [our] commitment to making Prime Video India the go-to destination for the best international content.”
The Prime Video India library will also include titles like Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW, and the earlier seasons of Yumi's Cells. Viewers can expect to see their favorite talent, such as Kim You-Jung, Lee Jong-suk, Park Ji-hoon, Cha Woo-min, and “compelling storytelling across a diverse range of genres—drama, thriller, romance, fantasy, and action—that have captivated audiences worldwide.”
“We are pleased to collaborate with Prime Video India to bring CJ ENM's acclaimed K-dramas to a wider audience in one of the world’s most dynamic entertainment markets,” Jangho Seo, EVP of Platform Division at CJ ENM, said. “Prime Video's unmatched reach in India, combined with its deep investment in local audiences, makes it the ideal partner to amplify our content to millions of new viewers. This partnership reflects our ongoing commitment to expanding the global reach of Korean storytelling. We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region.”
Prime Video is India’s largest streaming service for Originals, as India’s one-stop entertainment destination for exclusive titles and blockbuster Originals that are included with Prime – in addition to a wide selection of movie rentals and 30+ add-on subscriptions (like Apple TV+, Lionsgate Play, BBC Player, Sony Pictures, Crunchyroll, Discovery+, and more. With the new partnership and the integration of the free video service ‘Amazon MX Player’ into Prime Video, the streaming service will now offer an expanded selection for a wider base of audiences in India, with a variety of Indian and international movies/shows across multiple languages: Hindi, English, Tamil, Telugu, Malayalam, Kannada, and more.
Amazon Prime Video has focused largely on India as a global marketplace, with Prime Video becoming one of the country’s Top 3 streaming services in a highly competitive market. According to Economic Times India, Amazon Prime Video in India holds a 21.3% market share with roughly 21 million paid subscribers and nearly 66 million total viewers.
When it comes to Korean dramas and content, over 50 million Indians are hooked on K-content, with the average viewer watching at least two hours of K-dramas per day. It is expected to grow even more in 2026 and beyond. Korean dramas are the most consumed in the market by Gen Z individuals living in India.
With the new partnership between Prime Video India and CJ ENM, more Korean content and culture will be available for fans (and potential fans) to enjoy.
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