RESOLVING THE LEDGER
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See the full story · 2 sourcesWhen college football season begins, the complaints will follow. And they'll be loud.
More and more major programs are putting ads on their uniforms .
Ohio State, via Sports Business Journal, has landed a record deal with JPMorgan Chase. In exchange for putting the Chase brand on the jerseys of the 36 Ohio State sports programs, the school will get more than $15 million per year.
Per SBJ , that's more than twice some of the highest-paying deals. By way of comparison, Monster is paying $20 million annually to the entire Big 12 conference .
The folks at SBJ have a database of the current jersey deals . It's a growing list. When fans start seeing them during college football games, there will be huffing and puffing. But no one will be boycotting the house down.
Which makes it just a matter of time before the NFL embraces the reality of significant revenue for sewing a patch onto a shirt.
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