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AIPROPX ReportYahoo Sports · 1h ago
Should Coventry spend £100m?
The Athletic's football finance writer Chris Weatherspoon believes "there is a gap to be bridged" in terms of how much money Coventry City can spend in preparation for their long-awaited Premier League return.
Speaking to BBC CWR, Weatherspoon explained his understanding of the club's financial situation: "Every club that comes up to the Premier League is different.
"Obviously spending money isn't a guarantee of success, it certainly does help though because the more you have to spend, the greater the safety net you have if you don't spend that particularly well.
"In terms of how much Coventry can spend, one of the interesting things is that the club are coming up in a year where they are going to be assessed on a squad cost ratio basis, so they are allowed to spend a certain proportion of their revenue on players, agent fees, transfer fees and the costs of a manager.
"Previously, clubs have come up and been held to rules about how much the overall club could lose across three seasons and most clubs in the Championship lose quite a lot of money, especially if they have been there for a while.
"However, nobody is going to be looking at those overall losses now. That means Coventry could spend an absolute fortune next season and still stay within the 85% of revenue they are allowed to spend.
"Wolves finished bottom of the Premier League last season and earned around £177m in TV money alone. Coventry's matchday income was £12m and their commercial income was around £9m the season before last.
"So if we add on those fairly modest improvement, you're looking at a baseline revenue of about £150m.
"When looking at squad cost, Coventry's squad cost £56m to compile at the end of 2024-25, while the lowest in the Premier League was Ipswich Town's squad at £136m - so there is a gap there to be bridged.
"It's hard to say what needs to be spent by a club because you could spend £100m badly, but there are four promoted clubs that have spent over £110m in recent years and all stayed up."
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Should CoventryThe Athletic'sChris WeatherspoonCoventry CityPremier LeagueIt'sThe AthleticSpeakingBBC CWRWeatherspoonEveryObviously
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