RESOLVING THE LEDGER
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See the full story · 1 sourcesEvery month, Billboard Latin and Billboard Español editors spotlight a group of rising artists whose music we love. Think “diamantes en bruto,” or “diamonds in the rough.” These are newcomers who have yet to impact the mainstream — but whose music excites us, and who we believe our readers should make a point to discover.
Our latest edition of On the Radar Latin includes a wave of emerging artists, who we discovered by scrolling on social media, networking, or coming across their music at a showcase, for example. See our May 2026 recommendations below.
Artist: Jorsshh
Country: Mexico
Why They Should Be on Your Radar: Culiacán, Sinaloa-born Jorsshh is finally stepping from behind some of the biggest songs in música mexicana and into his own spotlight. Long respected as one of the genre’s rising songwriting forces, he’s helped shape hits like Fuerza Regida’s “Tu Sancho,” Tito Double P and Peso Pluma’s “Dos Días” and Tito’s “Nadie,” while also contributing to major projects by Luis R. Conriquez and others. Now, with his debut album Ay Weyy , released last week, the Street Mob Records artist turns that pen inward, delivering 18 tracks that channel the emotional swings of youth with the hard-hitting edge, melodic ache and streetwise honesty that define corridos tumbados at their most resonant.
Collaborations with Fuerza Regida, Tito Double P, Gabito Ballesteros, Netón Vega, Chuyin, Calle 24, and Luis R. Conriquez only reinforce the scale of his arrival, but Ay Weyy works because Jorsshh never sounds like he’s chasing a moment — he sounds like someone enriching the movement from within. “My hope is that when people listen to this album, they see themselves in these songs,” he told Billboard . “I want anyone who’s dealing with emotional highs and lows to know they’re not alone.” — ISABELA RAYGOZA
Song for Your Playlist: “Californication” (feat. Tito Double P)
Artist: Elena Sofía
Country: Puerto Rico
Why They Should Be on Your Radar: At 17, Puerto Rican singer-songwriter Elena Sofía is emerging as a major up-and-coming talent in Latin pop. A classically trained vocalist, multi-instrumentalist and actress, she has released dozens of songs on Spotify and YouTube, garnering millions of streams. With profound lyrics exploring love, heartbreak, friendship and self-discovery — and a voice that is sweet yet powerful and confident — she released the album ¿Qué Tú Te Crees? in 2024, featuring the hit single “No Quiero Amarte.” And her talent and appeal have not gone unnoticed by the industry; in April 2026, she signed with Sony Music Latin, whose president, Alex Gallardo remarked that “her ability to connect through her lyrics at such a young age is truly impressive.” – SIGAL RATNER-ARIAS
Song for Your Playlist: “Hola ¿Alo?”
Artist: Miranda León
Country: Mexico
Why She Should Be on Your Radar: At 19 years old, Miranda is turning heads with her musical fusions, blending pop and urbano styles like hip-hop and trap with regional Mexican influences. The Culiacán-born singer has seen her numbers rise significantly, landing on charts across platforms. Her song “66 AM,” released just a couple of months ago, went viral and built even more anticipation for her follow-up single, “La Misión,” which has further reinforced her strong reception with listeners and her clear upward momentum within new music.
León’s versatility comes through not only in her performances, but also in her lyrics, where vulnerability mixes with strength and attitude — qualities that set her apart and have helped her reach 3.3 million monthly listeners on Spotify. — TERE AGUILERA
Song for Your Playlist: “La Misión” (with Jimmy Guzmán)
Artist: El Shadow
Country: Cuba
Why They Should be on Your Radar: Hailing from Camagüey, El Shadow (real name: Raudel Gómez Hernández) is making strong waves in the Cuban music scene with his dulcet, velvety vocals and his Afrobeats fusion—in a time where the rhythmic reparto music is having its international spotlight. After he began releasing his music in 2022 (firstly singing reparto music), El Shadow found his sound and identity rooted in the Caribbean and chill island soundscape.
Now, with his refreshing proposal à la Beéle and Kapo — and making use of the limited resources he has on the island—El Shadow is carving his own path in the industry that ultimately led him to Nicky Jam for a major collaboration called “La Foto,” set to be released on Aug. 12. In the meantime, he’s building a promising catalog that includes such highlights as “Más Linda Eres Tú” with El Chulo and “Guaya” with Harryson. — JESSICA ROIZ
Song for Your Playlist: “Nada Raro” (with July Roby)
Artist: Lauta
Country: Argentina
Why They Should Be on Your Radar: My first encounter with Lauta was thanks to Spotify suggesting his song “Puñaladas” alongside Amigos de Artistas and producer Tote. Just days later, I found myself hooked on the remix featuring Maluma, Manuel Turiz, and Reik. Scrolling through his social media, it becomes clear that Lauta’s music is more than just catchy cumbia rhythms; it is a celebration of Argentine culture, the joy of sharing mate, and the simple pleasure of enjoying good music with friends.
Lauta has a knack for painting the beauty of women in his lyrics, crafting the image of the “dream girl” in songs like “You Are Hermosa” featuring Matias Valdez, “Arriba Morocha,” and “Más Linda Que Ayer,” among others. His use of Argentine slang and accent, woven together with a fusion of cumbia, pop and reggaetón, creates tracks that radiate summer energy, carried by the playful rhythms of güiro, ukulele, and accordion. — INGRID FAJARDO
Song for Your Playlist: “Puñaladas” (with Amigo de Artistas)
Artist: Lo Delceggio
Country: Argentina Why They Should Be on Your Radar: Lo Delceggio is a 20-year-old artist bringing a nostalgic twist to Argentina’s new wave of urban music. Born in Buenos Aires and now based in Mia...
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