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See the full story · 1 sourcesGo to the 9to5Mac home page Switch site 9to5Toys 9to5Google Logo 9to5Google Electrek Drone DJ Logo DroneDJ Space Explored About Privacy Toggle social menu Toggle dark mode Search for: Submit Toggle search form Forums Store Podcasts Apple@Work Happy Hour 9to5Mac Daily Overtime iPhone iPhone Mac Mac MacBook Pro MacBook Air iMac Mac mini Mac Studio Mac Pro iPad iPad Pro iPad Air iPad mini iPad iPadOS Watch Apple Watch Apple Watch Ultra Apple Health Apple Watch SE Vision Vision Pro visionOS Music and TV Apple Music AirPods HomePod Apple TV Guides Reviews How Tos AAPL Apple Store Apple Arcade Apple Card Apple Silicon Apple One Apple Fitness+ CarPlay Siri HomeKit Toggle dark mode Apple News Steve Jobs Steve Jobs in 1996: 'I still think Apple has a future' Zac Hall | Sep 1 2026 - 10:24 am PT 0 Comments Apple has a new CEO today. Meanwhile, a vintage video of Steve Jobs from 1996 has resurfaced. It adds some incredible perspective.
The interview is from Maryland Public Television's Wall Street Week with Louis Rukeyser .
The interview took place a few years before Jobs returned to Apple. It includes a remarkable comment about his belief that Apple could innovate its way out of demise.
"I think the way out is not to slash and burn. It's to innovate. That's how Apple got to its glory, and I think that's how Apple could return to it."
Three decades later, it worked out (for Apple, Pixar, and Toy Story ).
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Zac Hall is a Senior Editor, covering Apple, apps, and AI. He joined 9to5Mac in 2013.
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