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See the full story · 15 sourcesGo to the 9to5Mac home page Switch site 9to5Toys 9to5Google Logo 9to5Google Electrek Drone DJ Logo DroneDJ Space Explored About Privacy Toggle social menu Toggle dark mode Search for: Submit Toggle search form Forums Store Podcasts Apple@Work Happy Hour 9to5Mac Daily Overtime iPhone iPhone Mac Mac MacBook Pro MacBook Air iMac Mac mini Mac Studio Mac Pro iPad iPad Pro iPad Air iPad mini iPad iPadOS Watch Apple Watch Apple Watch Ultra Apple Health Apple Watch SE Vision Vision Pro visionOS Music and TV Apple Music AirPods HomePod Apple TV Guides Reviews How Tos AAPL Apple Store Apple Arcade Apple Card Apple Silicon Apple One Apple Fitness+ CarPlay Siri HomeKit Toggle dark mode AAPL Company New Apple CEO John Ternus now has his own X account Benjamin Mayo | Sep 1 2026 - 8:43 am PT 0 Comments The new Apple CEO has just launched their social media presence on X, with the handle @johnternus . His bio is simply ' CEO', and his first post simply reads 'hello'.
Today is Ternus's first official day in the top job, with outgoing Tim Cook moving to an Executive Chair role .
Apple's relationship with social media, in general, is intriguing. As a company, Apple maintains the @apple account on X, but does not post content other than running sponsored ads. However, executives like former CEO Tim Cook and SVP Marketing Greg Jozwiak do have public-facing profiles.
We don't know yet what kind of content Ternus will post on X, but we can assume it will be similar to how Cook's account was managed. That includes posts announcing new products, and sporadic statements on various company initiatives.
We can expect the Ternus account to be very busy come next Wednesday, when Apple hosts its big fall product announcement event including the launch of new iPhones and Apple Watches.
Ternus has risen to the CEO role following a five year stint as SVP of Hardware Engineering, and a twenty-five year career at Apple in general. He is seen as a more product-oriented CEO than the outgoing operations-mastermind Cook.
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Benjamin develops iOS apps professionally and covers Apple news and rumors for 9to5Mac. Listen to Benjamin, every week, on the Happy Hour podcast. Check out his personal blog . Message Benjamin over email or Twitter .
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