RESOLVING THE LEDGER
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Anyone who was alive (and close to a DVD player) in the aughts will likely remember P90X. The Tony Horton-led DVD workout program was a smash hit, surpassing $1 billion in sales in 2014. But the company behind P90X, Beachbody On-Demand, is evolving to offer more than just high-intensity exercise programs — and it's got our attention.
Now called BODi, the rebranded company is driven by a very different philosophy than its previous iterations. It's now become a holistic wellness brand that offers everything from supplements like creatine to equipment to expanded workout programs. This evolution is a move away from the narrow "beach body" ideal toward what BODi calls " Health Esteem," which is the brand's idea that wellness means something different for everyone.
BODi's product lineup is extensive, spanning a fitness app, nutrition products, and a long list of high-quality supplements. And yes, P90X is still part of that product lineup, only it's gotten a makeover, too. All of these products are designed to work together, helping customers get not just shredded but healthier overall. That means a pick-your-own-adventure approach to wellness, all within one brand ecosystem.
Looking to see what BODi is all about? Here are a few of their best offerings to check out right now.
BODi's Shakeology superfood shake is one of the best all-around supplement powders around. The product delivers 16 to 17 grams of protein per serving, plus fiber, prebiotics, digestive enzymes, and a plethora of whole-food ingredients including quinoa, flaxseed, blueberries, and functional mushrooms. That means you're getting vitamins, minerals, antioxidants, and phytonutrients on top of your protein, and all of them work together for whole-body support. Each batch also undergoes more than 1,500 quality checks. Servings per container : 30
If you're looking for a clean but powerful energy boost before your workouts, try BODi's Energize. Instead of a huge dose of caffeine, Energize is built around beta-alanine (an amino acid) and quercetin (a plant-based antioxidant compound), which means a boost of energy and prolonged endurance support. There's still some caffeine (100mg), but less than most pre-workout powders. You also get four flavors to choose from, and none of them are artificial. Servings per container : 40
BODi also has a line of P90X-branded supplements designed to complement the rigorous workout program. The line covers all the basics: protein, pre-workout, hydration, an energy formula, and straightforward creatine. Each one is paired with a proprietary "P90X Factor," which is an additional ingredient to support the body's uptake of the primary ingredient.
Belle Vitale is one of the products that really encapsulates BODi's new approach to health. It's a 12-week hormone health system that's formulated to help with metabolism and stress management — in other words, the things that might get in the way of workout consistency. The main ingredients are things like ashwagandha and rhodiola for stress support, as well as mulberry extract to reduce blood sugar spikes after meals. The system is best for women navigating perimenopause, which is something that's still sometimes overlooked by health brands.
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