Nearly 60 years after the Beatles formed Apple Corps Ltd., a fab business for the Fab Four, the label is going across the universe, or at least to nicer digs within the Universal Music Group . UMG, which already manages the group's catalog, will now oversee the band's physical and digital merchandise, licensing, and e-commerce.
"The Beatles message has never been more relevant or needed in the world today," Tom Greene, CEO of Apple Corps Ltd, said in a statement, "and we look forward to delighting millions of fans with everything we have planned."
"The Beatles embody music's power to change the world, and that influence makes them one of the most iconic and enduring cultural brands of all time," said Sir Lucian Grainge, chairman and CEO of Universal Music Group. "We're grateful for Apple Corps' trust as we deepen our global partnership, while protecting and growing the Beatles' legacy through authentic fan experiences worthy of their artistry. As a lifelong Beatles fan, building on the relationships forged over the past 14 years is one of the great highlights of my career."