RESOLVING THE LEDGER
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Company is offering cash reward for 40,000lb stolen cargo, and turns theft into lighthearted social media promotion
Pabst is offering a reward after tens of thousands of cans of its Blue Ribbon beer were stolen from the company’s southern California warehouse two weeks ago – if it is all safely returned.
In Instagram posts , Pabst put the weight of the stolen cargo at 40,000lb (18,000kg) and started a countdown seeking its return.
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