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One of the last remaining Apple products to avoid a price hike so far this year just got more expensive.
On Friday, Apple bumped the price of its Apple TV streaming service to $14.99 per month or $119 per year.
And if you were hoping to renew your subscription before the price hike at the previous rate of $12.99 per month or $99 annually, it's too late. The Apple TV price hike took effect immediately.
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Apple previously raised Apple TV prices last August, bumping the price from $9.99 to $12.99, back when the service was still called Apple TV+. Apple dropped the "plus" from the branding in October 2025. Apple's streaming film and TV service now costs $10 per month more than it did when it launched in 2019 at an affordable rate of $4.99 per month.
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Apple TV+ just got more expensive. Again.
However, Apple TV has a lot more to offer now than when it first launched. Unlike other streaming services that focus on distributing third-party movies and TV shows, Apple has focused entirely on original series and films. It seems to have paid off, as Apple TV is the exclusive streaming home of Ted Lasso , Severance , The Studio , Pluribus , and more. Apple TV also includes all Major League Soccer (MLS) games , which could be another draw for the service, especially after the World Cup.
Apple has been hiking prices for all of its products and services this year. Devices such as MacBooks and iPads went up by as much as $500 in June. Just one month later, Apple raised the price of another one of its streaming services, Apple Music , from $10.99 to $11.99 per month. Now, it's Apple TV's turn.
This leaves the iPhone as the last remaining major price hike holdout. But, that won't be the case for long. Apple is reportedly planning to raise iPhone prices at its big annual September event in just a few weeks.
It seems like there isn't any major Apple product that will avoid a price hike this year — unless you count the Apple Polishing Cloth , which dropped from $19 to $9.
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