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See the full story · 2 sourcesNEW YORK, NEW YORK - JULY 16: LeBron James speaks onstage during the mind the game panel at Fanatics Fest NYC 2026 at Jacob Javits Center on July 16, 2026 in New York City. (Photo by Roy Rochlin/Getty Images for Fanatics) Getty
NEW YORK, NEW YORK - JULY 16: LeBron James speaks onstage during the mind the game panel at Fanatics Fest NYC 2026 at Jacob Javits Center on July 16, 2026 in New York City. (Photo by Roy Rochlin/Getty Images for Fanatics) Getty
To say that people are excited about LeBron James joining the Philadelphia 76ers would be an understatement.
James’ 76ers jerseys have been sold out since the second they became available, and the rapid sales of his new gear was record-setting.
LeBron James’ New 76ers Jersey Breaks All-Time Fanatics Sales Record
Getty NEW YORK, NEW YORK – JULY 16: LeBron James speaks onstage during the mind the game panel at Fanatics Fest NYC 2026 at Jacob Javits Center on July 16, 2026 in New York City.NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Roy Rochlin/Getty Images for Fanatics)
The sports retail giant Fanatics announced officially that James’ No. 23 jersey with the 76ers is the best-selling jersey ever for a player in any sport in the first 48 hours after a signing. The previous record was set by pitcher Shohei Ohtani when he joined the Los Angeles Dodgers in December of 2023.
From Fanatics:
“According to data from Fanatics, the official e-commerce partner of both the NBA and the Philadelphia 76ers, for the period of the first 48 hours after their announcement, LeBron James sold the most jerseys ever of a player joining a new team (across all sports), surpassing Shohei Ohtani’s move to the Los Angeles Dodgers in 2023.
“More LeBron 76ers merchandise was sold in the first 24 hours after his decision was announced than was sold in the first week after his announcement to join the Lakers in 2018. Since Friday, LeBron James merchandise has accounted for eight of the top 10 selling products across all sports throughout the Fanatics network of sites.”
The fact that James is still so popular and impactful is a testament to his greatness and staying power. It’s also a testament to the fans in Philadelphia, who aren’t afraid to spend money on merchandise (just walk through the city during Eagles season). Those Philly fans are extremely excited about the prospect of The King leading the Sixers back to the NBA Finals for the first time in a quarter century.
This story will be updated.
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