RESOLVING THE LEDGER
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See the full story · 1 sourcesCredit: Mark Sutton - Formula 1/Formula 1/Monica Schipper for OBB Media - FANATICS STUDIOS via Getty Images
Seven-time F1 World Champion Lewis Hamilton has taken a step away from the track that is identical to NFL legend Tom Brady.
Hamilton is still looking like a fierce driver on the track, currently P2 in the 2026 F1 World Drivers’ Championship while representing the iconic Ferrari.
However, the 41-year-old is still planning for life after F1, turning a passion into a business, just like seven-time Super Bowl Champion Brady.
Lewis Hamilton opens the first-ever Card Culture store
Hamilton opened his first-ever sports card store in Frankfurt, Germany, with the store called ‘Card Culture.’
“I’ve loved collecting cards since I was a kid… So to now play a role in shaping the future of the category is incredible.”
Their first store is stocked with regular major brands such as Topps and Panini, alongside Pokémon, and more. More outlets are expected to open and unify the card-collecting community in Europe.
This is a joint venture between Lewis Hamilton Ventures and Dave & Adam’s Card World.
Hamilton is living out a childhood dream by making this hobby as accessible to European fans as it is to the average North American. That’s where Brady comes in.
Lewis Hamilton’s Card Culture move mirrors Tom Brady’s Card Vault
Similar to Hamilton, NFL legend Tom Brady has shown an active interest in creating physical stores where collectors can purchase sports cards.
Photo by Jayce Illman/Getty Images
He bought a 50% stake in the young company Card Vault, undertaking a rapid national expansion since Brady’s involvement.
Card Vault by Tom Brady has 16 retail locations across the United States, aiming to continue expanding as the sports card market keeps growing.
Hamilton and Brady both turned their personal passions into a fun post-retirement project. They serve different markets, with Brady scaling stores across the United States while Hamilton is eyeing a more international scale with Europe as the base, but with featured stores in other continents.
While Brady started his project a few years after retiring, Hamilton laid the foundation while continuing his incredible racing career.
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