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Media Netflix Engagement Jumps During GTA VI Extended Sneak Look By Rick Ellis ,
Forbes contributors publish independent expert analyses and insights. The global media business, from streaming to linear TV Follow Author Aug 27, 2026, 08:19pm EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary Market intelligence firm Sensor Tower reported a significant surge in Netflix app usage following the reveal of *Grand Theft Auto VI: An Extended Look*. During the 3-4 PM ET reveal on August 27th, U.S. mobile app users jumped nearly 50% compared to the average of the previous 12 Thursdays. Netflix web users saw an even greater increase, soaring over 125% during the same period. This data underscores the immense impact of the highly anticipated GTA VI reveal on user engagement across platforms. The game, featuring in-game footage, is set to release on November 19th for PlayStation 5 and Xbox Series X|S, marking a long-awaited return for the groundbreaking series.
The market intelligence firm Sensor Tower released data on Thursday that showed a noticeable jump in usage of the Netflix app following the release of Grand Theft Auto VI: An Extended Look. According to Abe Yousef, Senior Insights Analyst at Sensor Tower, Netflix U.S. mobile app users during the reveal (3:00-4:00 p.m. ET) on 8/27 were up almost 50% compared to the average registered on the 12 previous Thursdays at that same period, demonstrating the outsized impact this event had on engagement. There was also a substantial engagement jump among Netflix’s web users, during the reveal, which soared more than 125% compared to the average registered on the 12 previous Thursdays at that same period.
Data from Sensor Tower also showed engagement jumped substantially during the reveal from the previous hour. Netflix U.S. app users during the hour of the 3:00 p.m. reveal increased 35% compared to the prior hour, ~50% compared to the same time on the previous day and 41% vs the same period in the prior week (8/20 at 3:00-4:00 p.m. ET) Captured entirely from in-game footage on PlayStation 5, Grand Theft Auto VI: An Extended Look showcases “the highly anticipated next entry in the groundbreaking Grand Theft Auto series.” One of the reasons for the excitement surrounding the GTA VI release is the amount of time that has passed since the release of GTA V. GTA IV came out in 2008, and GTA V was released in 2013, both for PS3, Xbox 360 and PC. When the last generation of consoles came out, Rockstar focused on expansion packs for GTA VI as it continued development on an updated version of the game. Grand Theft Auto VI arrives November 19th to PlayStation 5 and XBOX Series X|S.
Rockstar’s next big release is a GTA V remaster for Xbox Series and PS5 consoles, set for March 2027.
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