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See the full story · 1 sourcesONE Championship (ONE), the world’s largest martial arts organization, today announced a monumental broadcast partnership with China Mobile’s Migu to bring exclusive live coverage of its blockbuster events to fans all across mainland China.
Under this new agreement, Chinese fans will have exclusive digital access to a minimum of 60 live events per year via Migu, a major digital content, culture, and technology subsidiary of China Mobile. The comprehensive broadcast package includes ONE’s flagship numbered events, the monthly ONE Fight Night series, and the weekly ONE Friday Fights showcase, featuring world-class athletes competing across MMA, Muay Thai, kickboxing, and submission grappling.
The partnership marks a significant milestone in ONE’s global distribution strategy and its continued localized expansion within the Chinese market. By aligning with one of China’s premier digital sports platforms, ONE will provide hundreds of millions of viewers with real-time access to the absolute pinnacle of combat sports and its growing roster of Chinese martial arts heroes.
Hua Fung Teh, Co-Founder and Group President of ONE Championship, stated : “Boasting the most extensive library of sports media rights nationwide, Migu stands as a premier sports content platform in China. We are truly thrilled to reach this partnership with Migu. Expanding our global presence and bringing ONE Championship to new audiences around the world remain central to our strategy. This partnership with Migu represents a significant step forward in that journey. Migu offers an exceptional gateway for us to bring the excitement of ONE to wider Chinese audiences. ONE remains fully committed to forging deeper connections with Chinese fans through world-class production and authentic storytelling.”
Xu Jie, Deputy General Manager of China Mobile Migu, commented : “ONE Championship stands as Asia’s largest international martial arts IP, bringing together a full spectrum of martial arts disciplines and featuring multiple highly regarded Chinese athletes. As ONE Championship makes its debut on Migu, it further enriches our combat sports programming portfolio. Leveraging our expertise in content operations, event promotion, and intelligent technology, Migu is committed to delivering a more diverse and premium viewing experience for martial arts fans. We look forward to forging a deeper journey with ONE Championship and unlocking even more thrilling action in the ring.”
About ONE Championship ONE is the world’s largest martial arts organization, ranking among the world’s top-five sports properties for viewership and engagement with a cumulative reach of over 400 million fans, according to Nielsen. ONE produces and distributes world-class events across more than 195 countries, featuring martial artists and World Champions from over 80 nations and all styles of martial arts including MMA, Muay Thai, kickboxing, submission grappling, and more. ONE can be viewed on many of the largest global free-to-air and digital broadcasters, including Prime Video, U-NEXT, ESPN, Sky Sports, Globo, beIN SPORTS, Channel 7 HD, Star Sports, TNT Sports, Moji, RMC Sport, One Sports, Vidio, Mediapro, Skynet, Match TV, and more.
About Migu Migu Culture & Technology Co., Ltd. is a wholly-owned subsidiary of China Mobile, established specifically for the internet digital content sector. Guided by the mission and vision of “building a world-class cultural enterprise and creating a wonderful digital cultural life,” the company focuses on intelligent cultural and technological services, serving both telecom operator and internet markets. It continuously deepens its integration of “Content + Technology + Convergent Innovation” to better fulfill users’ growing demand for a high-quality digital cultural lifestyle.
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