RESOLVING THE LEDGER
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Nike (NYSE: NKE) had been one of the more successful names in apparel. High-quality products along with innovative marketing helped to build strong customer loyalty, and that drove sales growth for decades. Unfortunately, a series of missteps caused the stock to lose more than three-fourths of its value.
Nike has mitigated the declines and remains a top name in athletic apparel. Still, the question for investors is: Can such efforts lead to a comeback, or should they move on from Nike stock?
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