RESOLVING THE LEDGER
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Another day, another streaming price bump. Just over a week after Peacock implemented its fourth price hike in four years, Apple TV is following suit with increases on its monthly plan, annual plan and Apple One bundle. The good news? Unlike other popular services (looking at you, Hulu ), its seven-day free trial is still in effect.
As of Aug. 28. 2026, the monthly rate for an Apple TV subscription is $14.99 (up from $12.99) and the annual rate is $119.99 (up from $99). This follows the Aug. 2025 increase that upped the monthly price from $9.99. Like Peacock, Apple's most recent hike marks the fourth time the company has raised the price of its streaming platform within four years. Related Stories TV Bon Jovi and Fallon Among Stars in Michael Strahan-Led Doc '9/11: United We Stand': Where to Watch Online TV 'Love Island USA' Returns for Season 8 Reunion: When and Where to Watch Online
But beyond Apple TV 's free trial period , there are a handful of lesser-known ways to save big through streaming bundles and retail partners (i.e. Peacock , T-Mobile and Verizon ). Plus, customers can snag an extended three month free trial when purchasing a new Apple device . Full breakdown of each cost-cutting option below.
Apple TV : Claim your seven-day free trial directly through Apple TV . Unless cancelled, subscriptions will renew at the standard rate following one week.
Prime Video : Alternatively, claim the same seven-day free trial through Prime Video's Apple TV add-on .
Apple device purchase : Get three months free when you buy a new device (and redeem the offer within 90 days).
Peacock + Apple TV bundle : While the standalone Peacock Premium plan now starts at $12.99 per month and Apple TV at $14.99, deal-savvy streamers can bundle the two for just $17.99 per month (a savings of 36 percent). Alternatively, customers can combine Apple TV with the ad-free Peacock Premium Plus plan for $22.99 monthly (a savings of 34 percent).
T-Mobile : Get Apple TV for just $3 per month (along with free Netflix and Hulu ) with T-Mobile's "Experience More" plan ($85 per month) and "Experience Beyond" plan ($100 per month).
Verizon : Customers with select Verizon plans (Simplicity, Unlimited Ultimate, Unlimited Plus, Unlimited Welcome, Welcome Unlimited and Verizon Home Internet) are eligible to save $4.95 per month on either the Apple One Individual or Family plan , dropping the price to $15 per month or $23 per month, respectively. Apple One includes Apple Music, Apple TV, Apple Arcade, Apple News+, Apple Fitness+ and iCloud+.
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