RESOLVING THE LEDGER
This is one outlet's own report from Yahoo Sports — the article as it was filed. Other outlets are covering the same event; open the full story to compare every source side by side.
See the full story · 1 sources
Starting this fall, you’ll be able to see every non-nationally televised Charlotte Hornets game on WSOC Channel 9 or TV64.
The major deal was announced on Wednesday, and it marks an expansion of the Hornets’ partnership with WSOC and TV64, which aired several Hornets games in the 2025-2026 season.
“We’re incredibly proud to expand our partnership with the Charlotte Hornets and become the season-long free over-the-air home for Hornets basketball,” said Cox Media Group Charlotte’s Vice President and General Manager Cedric Thomas. “The Hornets are one of our community’s most recognizable and beloved organizations, and this partnership reflects our shared commitment to serving viewers across the Carolinas.”
Check back on WSOCTV.com for a full TV schedule to be announced.
Release from the Charlotte Hornets:
The Charlotte Hornets and Cox Media Group announced today a broadcast partnership that makes WSOC Channel 9 and TV64 the new home for Hornets basketball in Charlotte during the 2026-27 season, providing all fans the opportunity and access to watch Hornets regular-season games.
Beginning in October, as the Hornets season tips off, WSOC Channel 9 and TV64 will air all non-nationally televised Hornets regular-season games across the Charlotte region. The partnership will provide fans with comprehensive Hornets coverage, including pregame and postgame shows surrounding each broadcast, along with the latest updates on the team, its players and storylines from around the league. The specific game schedule for each station will be announced at a later date. Beyond the game coverage, WSOC Channel 9 and TV64 will provide expanded coverage of the Hornets through in-depth interviews, exclusive content and additional programming. Tomorrow night, WSOC Channel 9 will air a 30-minute Hornets Schedule Release Show to highlight the team’s 2026-27 schedule which will be announced earlier on Thursday. The Hornets and Cox Media Group have partnered the past two seasons to simulcast select Hornets games and have also aired several Hornets-themed specials throughout the calendar year.
The partnership marks an important step in the Hornets’ continued commitment to making basketball more accessible for fans throughout Charlotte and the Carolinas by providing more opportunities to watch and connect with their hometown NBA team. Fans across the Charlotte market will be able to watch Hornets games over-the-air on WSOC Channel 9 and TV64, as well as through Spectrum, the Hornets preferred partner. Both stations can also be found on the following carriage providers: ATT U-verse, DirecTV, DirecTV Stream, DISH Network and YouTube TV. Additionally, WSOC Channel 9 is also available on Hulu + Live TV and FuboTV.
“Everything we do begins with our fans,” said Hornets Sports & Entertainment President of Business Operations Shelly Cayette-Weston. “Our fans are the most passionate and loyal in the NBA, and they deserve every opportunity to watch and connect with Hornets basketball. We’re very excited to be on WSOC Channel 9 and TV64 this upcoming season, building on the tremendous success of last season’s simulcasts, which expanded our reach, increased viewership and made it easier for more fans to watch. This partnership with Cox Media Group is about serving our life-long Hornets fans, the many new fans that are moving to our market every day as well as developing the next generation of future Hornets fans. We’re proud to partner with WSOC Channel 9 and TV64, stations that share our deep-rooted commitment to serving the Charlotte community and look forward to working with additional stations to bring our games to Hornets fans across the Carolinas.
“We’re thrilled about the opportunity to re-engage with our fans as we head into a new season with a team on the rise built around an exciting young core of players. Last year, the Hornets ranked No. 1 in the NBA in year-over-year attendance growth, demonstrating the incredible energy and enthusiasm this community has for the team. This expanded broadcast partnership gives us the opportunity to build on that momentum by reaching even more fans, in more communities, than ever before. We can’t wait to bring Hornets basketball into more homes across the Carolinas and give our fans even more ways to be part of the excitement this season.”
“We’re incredibly proud to expand our partnership with the Charlotte Hornets and become the season-long free over-the-air home for Hornets basketball,” said Cox Media Group Charlotte’s Vice President and General Manager Cedric Thomas. “The Hornets are one of our community’s most recognizable and beloved organizations, and this partnership reflects our shared commitment to serving viewers across the Carolinas. Together, we’re giving more fans the opportunity to experience the excitement of Hornets basketball and strengthening our connection with the communities we both serve.”
Details on the markets and television stations outside of Charlotte for fans to watch games throughout North Carolina and South Carolina, along with a direct-to-consumer streaming platform, will be announced at a later date.
AIPROPX is an independent multi-source news index — we track, compare, and connect coverage from across the web into one place you won't find anywhere else.