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New York fashion label NOAH is back with another buzzy collab with iconic watchmaker Timex, and if you know anything about the brands' releases in the past , this one is sure to sell out quickly.
Fortunately, the NOAH x Timex Anchor watch is still in stock as of this writing, both on the NoahNY.com site and the Timex site .
The new watch reimagines Timex's MK1 silhouette with a nautical-inspired watch face and dial, red anchor detailing, and preppy nautical stripes on the fabric strap. The 36mm stainless-steel case features quartz movement and an acrylic crystal watch glass.
Noah LIMITED EDITION RELEASE Noah x Timex Anchor Watch $248
Inspired by the Timex MK1 watch originally designed for the military, the new NOAH watch is water-resistant up to 30 meters. Luminescent hands and dial markings, meantime, let you see the time in the dark.
The NOAH x Timex MK1 Anchor Watch is finished with a laser-engraved NOAH logo on the back of the case. The limited-edition set also comes with an extra all-navy fabric strap, in case you want to swap out your look.
This is a watch that you can take on vacation or wear to the office alike, with vintage-inspired appeal and a case and strap that will patina beautifully over time. Of course, while this is a new release inspired by the sea, the anchor logo has been a part of NOAH's branding for the last few years . As the brand explains, anchors "symbolize grounding, stability, and reliability in these turbulent times."
A product description, meantime, says the new watch is "made for unplanned adventures and the simple pleasure of having nowhere to be" whether you're "taking the long way home, staying out a little longer, or wandering without a destination."
The NOAH x Timex MK1 Anchor Watch officially launched on Thursday, Aug. 27 at 11 a.m. ET and it's selling quickly online. We recommend adding to cart while it's still in stock as the collab is sure to be another collector's item timepiece. See more details at Timex.com .
The NOAH collaboration comes on the heels of a number of Timex releases with menswear label Todd Snyder, which included a JFK-inspired re-release last May.