RESOLVING THE LEDGER
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The Ferrari Luce has ahready it its sales target for the year. \u00a0
It is reportedly quite popular in China. \u00a0
The Luce has four electric motors that produce up to 1,050 horsepower. \u00a0
The Ferrari Luce has been controversial since its debut. It looks unlike anything the Italian automaker has made before, and it\u2019s electric. It\u2019s a bold shift for the company, but one that buyers are eager to embrace as the Luce is reportedly sold out. \u00a0
According to a new report from the Financial Times, citing \u201ctwo people with knowledge of the matter,\u201d Ferrari has already hit its sales target for the year just over two months ago. There is reportedly strong demand for the EV in China. \u00a0
Ferrari has not revealed how many Luce EVs it plans to build. The automaker will share how many potential customers have placed deposits for the car during its second-quarter earnings call on Thursday.
Despite the backlash Ferrari has received for the car, the automaker has been adamant that there is strong interest in the EV, including from new clients. Company CEO Benedetto Vigna defended the car shortly after the debut, revealing that Ferrari had already received bank deposits. \u00a0
Just two weeks ago, Ferrari\u2019s global marketing director, Emanuele Carando, said the company was surprised by the \u201cmagnitude\u201d of the backlash. He was also \u201cvery pleased\u201d because people are passionate about the brand. \u00a0
The Ferrari debuted at the end of May. It rides on a new platform with four electric motors producing up to 1,050 horsepower.
Motor1\u2019s Take: We doubt Ferrari plans to build tons of Luce EVs. Even if it is a sales success, it's not the direction the company is going for its future models. Ferrari will still invest in combustion engines, including the V12, in the coming years. \u00a0
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