RESOLVING THE LEDGER
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The Venn diagram of Spotify Premium users and runners is in for a treat. Running Mode is now available in the Spotify mobile app, matching song tempos to the different phases of a run.
Spotify's Fitness Hub rolled out in April of this year, partnering with Peloton and digital fitness instructors to put workouts directly in the app. Running Mode is now apart of the Fitness Mode, but a more self-guided experience.
The feature is available to Premium users on iOS in the U.S., Canada, the U.K., Ireland, Australia, New Zealand, and Sweden. It lets you choose from 25 curated running presets or build a custom workout from scratch. You can tailor the playlist to match your run length, beats per minute, and preferred genre, and it generates a personalized playlist based on your selections. If you need a boost, Running Mode also has optional audio cues to provide a little motivation.
This is not Spotify’s first attempt to keep pace with runners . In 2015, the company introduced Spotify Running, which used a phone’s sensors to detect a runner’s tempo and select music that matched it. Spotify retired that feature in 2018. Unlike its predecessor, the new Running Mode does not detect when someone speeds up or slows down — runners choose their desired tempo and workout structure before taking off.
Running Mode builds on Spotify's existing AI feature, Prompted Playlist , which allows users to provide a playlist description that Spotify uses to curate music. As Spotify positions itself to be an a one-stop-shop where you can listen to music, watch podcasts, and even buy books , Running Mode is a natural next step.
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