RESOLVING THE LEDGER
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The disrupterati are bored, and they want to play with your food. Having flattened shopping, unshackled education, hotwired our wheels and loggified our daily lives, they now want to get into our mouths. Engineers-turned-chefs are tinkering with what’s in our food, and bringing technology to bear from other fields to do it in the name of science. However, it isn’t clear that this rush to re-engineer food is any different than what the mainstream food industry has been doing for years, only it’s coming out of a sector of industry more interested in accelerated change for change’s sake than in cracking major problems or satisfying real needs.
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