RESOLVING THE LEDGER
This is one outlet's own report from Billboard — the article as it was filed. Other outlets are covering the same event; open the full story to compare every source side by side.
See the full story · 1 sourcesLosing a child in a jam-packed music festival will strike fear in any parent, and director Jeremy Garelick brings that fear to life with the movie Rolling Loud .
Based on the Rolling Loud hip-hop festival, the upcoming comedy released a trailer for the flick on Thursday (Aug. 13) starring Travis Scott, Owen Wilson, Sexyy Red, Matt Rife, Christine Ko, Ski Mask the Slump God , Ty Dolla $ign and more.
Related
Travis Scott Praises Owen Wilson’s ‘Superhero, Super Father S–t’ in ‘Rolling Loud’ Movie Trailer
Sexyy Red, Ty Dolla $ign & Ski Mask The Slump God Joining Cast of ‘Rolling Loud’ Comedy Movie
Owen Wilson Recalls Hitting the Stage With Travis Scott During Rolling Loud Miami: ‘I’m Not a Dancer’
The festival-themed movie, helmed by Rolling Loud and Live Nation, is set to hit U.S. theaters on Oct. 2. The trailer kicks off with Wilson’s 13-year-old son, played by Christian Convery, pleading with Wilson to take him to Rolling Loud.
In an attempt to play the “cool dad,” the Wedding Crashers actor gives in, and the chaos begins when Wilson loses his son in a sea of 60,000 sweaty rap fans on a bathroom trip at the Miami festival. All hell breaks loose in the search party, and Wilson ends up backstage explaining the situation to Sexyy Red and La Flame.
Amid the panic, Wilson ends up onstage during Scott’s headlining set (this scene was taped during Scott’s set at Rolling Loud Miami in December 2024) while he’s performing his rambunctious “FE!N” anthem.
“You’re the guy on the big screen that all the security’s looking for,” Sexyy says. “You jumped off a Ferris wheel, right?” To which Wilson clarifies, “No, I threw someone off a Ferris wheel.”
Garelick’s idea for the film was loosely based on true events when he briefly lost track of his son at a Rolling Loud festival in the past.
“The fact that we had this experience together, it bonded us and it really brought us together,” the film’s director told People . “It gave us those inside jokes, those secrets that we can’t tell anybody. And then to put it into a movie that’s coming out all over the world, it’s just incredible. I think parents should take their kids and enjoy it.”
Rolling Loud’s only 2026 U.S. festival took place in Orlando in May, which was headlined by Don Toliver, Ken Carson and Playboi Carti.
Watch the Rolling Loud trailer below.
AIPROPX is an independent multi-source news index — we track, compare, and connect coverage from across the web into one place you won't find anywhere else.