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IHG is the latest major hotel group to test natural-language search in its site and app. An equally notable move is its upcoming content platform to help ensure that its hotels' unique qualities are visible in AI-powered search results.
LinkedIn X Facebook Email Gift Why have hotel groups been slower than retailers to share AI usage and conversion data? What must franchisees do to prepare their property content for the AI-optimized platform? How does IHG's points-and-cash chat booking compare in practice to Marriott's and Hilton's tools? Select a question above or ask something else
IHG has begun testing AI-powered conversational search on its U.S. site and app, the company announced Tuesday. Travelers in the test can describe a trip in ordinary language, including destination, purpose, preferences and amenities, and get tailored recommendations with interactive maps, live availability, pricing and property details.
IHG's traditional search form will run alongside the AI option during the beta, which starts in the U.S. before expanding to other markets.
Access is being rolled out at random to U.S. users — anyone on IHG.com or the app may encounter it, regardless of whether they are an IHG One Rewards member.
Hilton went first, putting its AI Planner into beta on hilton.com in March. Marriott followed on June 16 with Ask Bonvoy, in U.S. English on Marriott.com a
Tags: artificial intelligence , Early Check-In , hotel technology , hotels , ihg , search , travel technology
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