RESOLVING THE LEDGER
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McDonald's (NYSE: MCD) is making a bold bet that new, innovative drinks can spur much-needed growth. The fast-food giant has been testing new beverages in select markets and will introduce even more interesting options this fall. Most notably, a new line of energy drinks in collaboration with Red Bull will hit stores in mid-August.
Unfortunately, I do not believe the novelty drinks are enough to solve the stagnant-growth crisis facing McDonald's and many of its peers in the industry, as well as across the broader consumer discretionary sector .
McDonald's is in the middle of its turnaround, internally called >NEXT. The strategy aims to simplify operations while adding new and improved menu items. So far, results have been mixed, but analysts remain cautiously optimistic.
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