The real reason why company cultures are doomed to fail

Good morning!

Most HR leaders say culture is one of their most important assets. Ask them to define it, though, and the answers can get fuzzy fast.

Marcus Collins, a marketing professor at the University of Michigan, learned this after asking chief people officers and recruiters to try. “It was so many abstractions, so much jargon, and honestly, it was a plethora of nothingness,” he said.