RESOLVING THE LEDGER
RESOLVING THE LEDGER
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By AIPROPX Editorial Desk · Published · Updated
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The ballet sneaker trend has a new celebrity-approved addition. BLACKPINK ’s ROSÉ is joining forces with Puma for the Speedcat Etoile , a new ballet-inspired take on the brand’s iconic racing sneaker that is available to shop now.
The latest Puma release features satin-inspired finishes, soft suede overlays and ribbon laces that can be tied into bows, giving the sporty silhouette a delicate balletcore update . Available in pastel pink, neutral beige and classic black, the new drop combines the comfort of a sneaker with the feminine aesthetic of a ballet flat.
SELL-OUT RISK
Puma Speedcat Etoile
Women’s Sneakers
$110
Buy Now at Puma
Buy Now at Dick's Sporting goods
The K-pop star’s latest Puma sneaker arrives in three must-have shades.
Puma’s newest Speedcat transforms a racing-inspired favorite into a balletcore essential. The Etoile sneakers feature a delicate design with ribbon laces, soft suede overlays and satin-inspired accents, paired with comfort-focused details such as a flat heel, regular width and mesh lining. Finished with signature Puma branding, the sneakers are available in three versatile shades.
ROSÉ’s influence continues to extend from music to fashion. The BLACKPINK member, who is one of the biggest names in global pop, made Billboard history with “APT.” featuring Bruno Mars; the track spent 12 weeks atop the Billboard Global 200 and peaked at No. 3 on the Billboard Hot 100 in 2025.
Now, the K-pop idol is bringing her signature style to Puma’s newest sneaker launch. The Speedcat Etoile campaign highlights ROSÉ’s personal aesthetic through nostalgic visuals inspired by childhood memories and keepsakes.
The release arrives as ballet sneakers remain one of the biggest footwear trends, and ROSÉ’s previous Puma collaboration helped fuel demand for the style. With fans and fashion shoppers already watching the new drop, the Speedcat Etoile could become another sought-after sneaker.
The Puma Speedcat Etoile is available now at Puma and select retailers.
Indexed and credited by AIPROPX. Originating outlet: Billboard. Open at source →
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AIPROPX has consolidated 1 report from 1 outlet into a single canonical entry on “ROSÉ of BLACKPINK’s New Puma Ballet Sneakers Won’t Stay in Stock for Long: Here’s How to Get Them.” Every covered outlet is based in Other.
The only timestamped report came from Billboard (Jul 30, 2026, 15:06 UTC).
Comparing the wording across sources, the phrase recurring most across the coverage is “ballet sneakers”.
2 statements are carried by only one outlet within this set and are not echoed by the others.
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AIPROPX — “ROSÉ of BLACKPINK’s New Puma Ballet Sneakers Won’t Stay in Stock for Long: Here’s How to Get Them” · https://www.aipropx.com/story/02b133430ba0f640383e48fe6a5e286f
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