CBF teams up with Yapoli, tests new content platform at 2026 World Cup

CBF teams up with Yapoli, tests new content platform at 2026 World Cup

The Brazilian Football Confederation (CBF) has concluded the first operational phase of the CBF Media Center, a digital asset management (DAM) platform developed with sports tech company Yapoli. The tool served as the official content distribution channel for the Brazilian National Team during the 2026 FIFA World Cup™, held in Canada, Mexico, and the United States.

The project is a CBF initiative to professionalize the way the organization organizes, protects, and monetizes its archive of images and videos.

"We faced the challenge of centralizing, structuring, and protecting the history of Brazilian football. Digital is no longer an alternative channel — it has become the core of our strategy," says Fábio Seixas, CBF’s Communications Director.

In practice, the platform makes it possible to track the use of every image and video produced by CBF’s official team of photographers and videomakers, preserving credits and copyrights for athletes, imaging professionals, and sponsors as the material circulates globally. Access is available in Portuguese, English, Spanish, Mandarin, French, German, and Italian.

Vinicius Jr. celebrates a goal against Scotland Credits: Rafael Ribeiro/CBF

Unprecedented volume of accredited media

The 2026 World Cup brought together 48 national teams, 104 matches, and around 50,000 accredited media professionals — a record for a World Cup. The International Broadcast Centre (IBC) in Dallas alone received an average of 3,400 professionals per day.

In addition to the traditional press corps, there was a growing number of content creators mobilized by brands and broadcasters to cover behind-the-scenes activity and produce entertainment content. As one of the most sought-after teams in the tournament, Brazil accounted for a significant share of this demand, and CBF points to the Media Center as the channel that made it possible to serve this audience without losing control over the distributed material.

The platform’s numbers (May 31 to July 19)

During the period covering the National Team’s preparation, including the friendly against Croatia, through the end of the tournament, the CBF Media Center recorded:

* 368,374 pageviews

* 20,743 unique visitors

* 2,405 professionals accredited on the platform

* 25,053 high-resolution media downloads

* 2,536 searches performed

Rayan celebrates the Brazilian National Team’s qualification for the World Cup round of 16 Credits: Rafael Ribeiro/CBF

Next steps: from repository to content hub

With operations tested during the World Cup, CBF and Yapoli plan to expand the platform’s use through the 2027 FIFA Women’s World Cup™. Among the priorities:

* Extend the Media Center to all CBF categories and formats, including football, futsal, and beach soccer, men’s and women’s

* Consolidate partner production companies, agencies, and suppliers into a single distribution platform

* Expand the digitized historical archive, with a focus on rights traceability

CBF’s stated goal is to turn the Media Center into a kind of "Getty Images meets Wikipedia" for Brazilian football — a commercially traceable image bank that is also a historical reference on the National Team.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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