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Sky could share content with ITV in next rights cycle
Tests in England have been behind paywall since 2006
The England and Wales Cricket Board is planning to offer more rights packages to free-to-air broadcasters in the next set of TV contracts beginning in 2029, with the aim of broadening the sport’s appeal.
While the ECB will not follow Cricket Australia by offering a bespoke free-to-air package for domestic Test matches, the Guardian has been told that long-term partner Sky Sports could share some of its cricket portfolio during the next rights cycle with ITV, whose £1.6bn takeover by Sky’s US parent company, Comcast , is expected to be completed next year.
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Indexed and credited by AIPROPX. Originating outlet: The Guardian — Sport. Open at source →
An original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 1 report from 1 outlet into a single canonical entry on “ECB pushing for more free-to-air coverage.” Every covered outlet is based in UK.
The only timestamped report came from The Guardian — Sport (Aug 27, 2026, 07:00 UTC).
Comparing the wording across sources, the phrase recurring most across the coverage is “free to air”.
2 statements are carried by only one outlet within this set and are not echoed by the others.
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 1 independent outlet across 1 region — each view opens on its own page.
AIPROPX — “ECB pushing for more free-to-air coverage” · https://www.aipropx.com/story/2ac64d82f637ea0eeec5cf26f000a50d
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