RESOLVING THE LEDGER
RESOLVING THE LEDGER
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😱 Peruvian fourth-tier club innovates with shirt of 1,000 sponsors
Have you ever imagined your team having a shirt with A THOUSAND sponsors?
That was the solution found by Peru’s Club Deportivo Municipal to fund the season after being relegated to the Copa Peru, a tournament equivalent to the Fourth Division.
The campaign “ Los Mil Sponsors del Muni ” (“The Thousand Sponsors of Muni,” in Portuguese) was launched in January. And it was a huge success.
Just three months were enough for a good part of the thousand small spaces to be sold for 200 Peruvian soles each (around R$ 300).
" An initiative that challenges conventional sports marketing, with a new sponsorship program. One thousand spaces available for businesses and ventures at affordable prices, an innovation through which, together, we raise the amount needed to bring the club back to the place it deserves ," the club highlighted at the time of the initiative’s launch.
Around R$ 302,600 was raised, which made all the difference in keeping the club active.
The shirt came to feature hundreds of black-and-white squares with space for interested sponsors, while keeping the crest on the traditional red diagonal stripe.
Which created a "pixelated" effect.
The shirt pre-sale began last Saturday (25). With a discount for those who sponsored.
Promotion only in 2027...
Despite all the effort and innovation, Muni was unsuccessful in staying alive in the Copa Peru.
They even qualified for the second phase of the Liga Departamental de Lima after defeating Defensor Santa Tereza, but were eliminated by Sport Humaya last Sunday (26).
The champion will secure direct promotion to Liga 2, the second division, in 2027. The runner-up, meanwhile, will play in the Third Division next season.
Deportivo Municipal is the fifth most successful club in Peru’s top flight, with four titles (1938, 1940, 1943 and 1950).
They have also played in one edition of the Libertadores (going out in the very first preliminary round in 2017) and four editions of the Copa Sudamericana (2015, 16, 18 and 19).
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AIPROPX — “😱 Peruvian fourth-tier club innovates with shirt of 1,000 sponsors” · https://www.aipropx.com/story/2ed38dc7f3be9b870eaa2df9e3ffa069
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