Only one outlet has reported this event so far — you're reading it below, credited to its source. AIPROPX is tracking the web for more coverage; as additional outlets confirm it, this becomes a full multi-source story automatically.
By AIPROPX Editorial Desk · Published · Updated
One outlet is reporting this so far. AIPROPX is tracking it and will gather every additional source as it develops — the full multi-source comparison appears automatically once a second outlet confirms it.
Simone I. Smith is married to LL Cool J. Amy Sussman/WireImage for SIS International
Simone I. Smith shares four children and four grandkids with the rapper.
She started a jewelry business to foster her passion for design.
She learned about entrepreneurship and marriage from her grandparents, she says.
This as-told-to essay is based on a conversation with Simone I. Smith, founder of Simone I. Smith Jewelry . It has been edited for length and clarity.
Earlier this year, I spoke with middle schoolers at the same Queens school that I grew up attending. A lot has changed since I attended that school while being raised by my grandparents. Some things have stayed the same, though — my best friend from first grade still brings over pizza from our favorite joint when she's near my house.
I told those kids that communication is key in business. And, you've got to surround yourself with people who understand your vision, you know what I mean? It's going to be hard to bring your vision to fruition without that.
One of the people who understands my vision is my husband of nearly 31 years. I call him Todd, but he's better known as LL Cool J . Building a business, with Todd's support, has given me passion and purpose beyond being a wife and mother.
I think a good pair of hoops has power
One day, Todd came home and told me someone had approached him about starting a jewelry brand . I was immediately excited: it was a perfect fit for him, with his famous lyric in "Around the Way Girl" about the bamboo earrings, at least two pairs.
Todd decided he was too busy to take on the project, but he'd seen how excited I was at the idea of designing. I still had kids at home , but Todd told me that if I wanted to look into creating a business, he'd support me. I made a few calls and connected with a friend of a friend who's a jewelry manufacturer. He became my business partner.
I wanted to bless women with the best hoop earrings on the planet. I can't leave the house without my hoops. They're my superpower. I wanted women, from the boardroom to the block, to experience the confidence I feel when I wear my hoops.
My grandparents taught me about entrepreneurship and marriage
I learned about entrepreneurship from my grandmother, Anne Hayes Pyle. She wouldn't have called herself an entrepreneur, but she was. She did private nursing and was an amazing cook who catered events for 50 years, all while raising her grandkids. She'd have me, my sisters, and cousins in that kitchen, helping her. That's where I learned about hard work and dedication.
My grandparents also taught me about marriage. When Todd and I were living in LA in the 90s, I called home to talk to my grandmother. I was furious: Todd had done a music video, and I didn't like how this dancer was touching him, licking his cheek.
My grandma wasn't home that day, but my grandpa was. He said, "You know how Todd is — he's an artist." But he also told me it was OK to be mad. And he gave me words I still live by: no matter how annoyed I am, I never stop praying for my spouse. My grandfather and grandmother prayed together and for each other for their whole lives.
I want to be remembered for sisterhood
When I die, I want people to share amazing stories about me as they celebrate my life. I want them to say "Simone was dope. She was a god-fearing woman who was loyal and kind. And she designed the hottest jewelry on the planet."
I'm all about empowerment and sisterhood. That's what my jewelry really is about. My marriage is wonderful, but some of the closest relationships in my life are with my friends — my sisters. Whether it's my best friend from elementary school or Mary J. Blige, who has become a sister, I'm a girl's girl. I'm glad I can help give the women of the world the confidence they need.
Read the original article on Business Insider
Indexed and credited by AIPROPX. Originating outlet: Business Insider. Open at source →
An original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 1 report from 1 outlet into a single canonical entry on “My husband is LL Cool J. Starting a jewelry business gave me a purpose that's all mine..” Every covered outlet is based in US.
The only timestamped report came from Business Insider (Aug 14, 2026, 15:23 UTC).
Comparing the wording across sources, the phrase recurring most across the coverage is “jewelry business”.
2 statements are carried by only one outlet within this set and are not echoed by the others.
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 1 independent outlet across 1 region — each view opens on its own page.
AIPROPX — “My husband is LL Cool J. Starting a jewelry business gave me a purpose that's all mine.” · https://www.aipropx.com/story/437fd3944553eb1ea06f76995c8765bf
Other events being covered across multiple sources right now.
All done deals in August 2026
3 outlets2028 MLB All-Star Game coming to San Francisco's Oracle Park
1 outletsShe made a promise to her husband to keep their tree farm going
1 outletsMasturbation Consultants’ Gave an AI Startup a Hand
37 outletsTrump officials ask Supreme Court to let ballroom construction continue
35 outletsWhat’s Next for Luigi Mangione After His Guilty Plea?