RESOLVING THE LEDGER
RESOLVING THE LEDGER
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Real Madrid's president Emilio Butragueno poses on the Red Carpet ahead of the 27th Laureus World Sports Awards gala in Madrid on April 20, 2026. (Photo by Oscar DEL POZO / AFP via Getty Images) | AFP via Getty Images
Real Madrid have announced a new global partnership with ELITE Solar, with the photovoltaic solutions manufacturer becoming an official sponsor and the club’s official solar panel supplier through 2029.
The agreement comes just one day after Real Madrid published their financial results for the 2025-26 fiscal year, revealing record-breaking revenues once again. The latest commercial partnership further strengthens the club’s already impressive business portfolio as it continues to expand its network of global sponsors.
According to the club, the collaboration is intended to go beyond a traditional sponsorship. Real Madrid and ELITE Solar will work together on initiatives promoting renewable energy, sustainability, innovation, and responsible growth, with projects aimed at engaging supporters, customers, employees, and communities around the world.
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, welcomed the new partnership in the club’s official announcement.
“At Real Madrid, we look for partners who share our values and our vision for the future. We are delighted to welcome ELITE Solar to our global network of collaborators.”
ELITE Solar CEO Alex Chen also highlighted the significance of the agreement, describing it as a long-term strategic partnership rather than simply a sponsorship.
“It is an honor to partner with Real Madrid, one of the most respected and successful organizations in the world. This alliance represents much more than a sponsorship; it reflects our shared pursuit of excellence, global impact, and long-term value creation. Together, we hope to inspire people through innovation, performance, and a commitment to a more sustainable future.”
The deal reinforces Real Madrid’s continued commercial growth as the club looks to capitalize on its global brand while also placing a greater emphasis on sustainability initiatives. With record revenues already reported for the past financial year, the addition of ELITE Solar further expands the club’s portfolio of international partners as it heads into the 2026-27 season.
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The only timestamped report came from Yahoo Sports (Jul 30, 2026, 01:50 UTC).
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AIPROPX — “Real Madrid announce new sponsorship agreement with ELITE Solar through 2029” · https://www.aipropx.com/story/578bda2ac3010fb731adfd7b90ba0e4d
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