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The Lego Game Boy is a perfect Lego set. Easily one of the best sets released in years and, without a doubt, the best Lego x Nintendo set we've received so far, the Lego Game Boy is worth owning even if you aren't much of a fan of the plastic bricks. And being able to buy this set for under $50 is incredible.
Released last year to much fanfare, the Lego Game Boy is a nearly 1:1 scale recreation of Nintendo's iconic handheld gaming console built entirely using Lego pieces and bricks. If that was all it was, just a nice-looking recreation of the Game Boy, it would be worth grabbing. But there's more here than just the Game Boy. Each set comes with a handy stand to display the console, extra brick-built game carts that you can swap in and out, and even a few lenticular holographic-like screens that you can slide into the Game Boy to simulate booting up a classic game.
LEGO Game Boy Building Kit is $47.99 at Macy's buff.ly/vG5pwNv #ad
— Wario64 (@wario64.bsky.social) 2026-07-29T17:47:10.346Z
Normally, the Lego Game Boy is $60 plus tax. But as spotted by Wario64, Macy's is selling the set for just $48. That's a steal considering many Lego collectors and superfans, myself included, expected this set to cost closer to $80+ before it was officially revealed.
I have no idea how long this sale will last or how many spare Lego Game Boys Macy's has in a warehouse somewhere, so I wouldn't wait too long to take advantage of this deal. Not only is this one of the coolest Lego sets ever made, but it is also one of the most fun to build, with little Easter eggs throughout for Nintendo nerds and retro gamers to spot as they put it together.
At least I got some cute overalls, I guess
And explains why Nintendo continues to succeed while its biggest competitors keep flailing
House of the Dragon 's Benjamin Evan Ainsworth gets quizzed on one of the best Zelda games ever made
Indexed and credited by AIPROPX. Originating outlet: Kotaku. Open at source →
An original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 1 report from 1 outlet into a single canonical entry on “One Of The Best Lego Sets Ever Made Is On Sale For Under $50.” Every covered outlet is based in Other.
The only timestamped report came from Kotaku (Jul 29, 2026, 18:30 UTC).
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 1 independent outlet across 1 region — each view opens on its own page.
AIPROPX — “One Of The Best Lego Sets Ever Made Is On Sale For Under $50” · https://www.aipropx.com/story/629e6d1c4cecbce4c2c1061c537108c4
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