RESOLVING THE LEDGER
RESOLVING THE LEDGER
Only one outlet has reported this event so far — you're reading it below, credited to its source. AIPROPX is tracking the web for more coverage; as additional outlets confirm it, this becomes a full multi-source story automatically.
By AIPROPX Editorial Desk · Published · Updated
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Los Angeles, CA - April 11: Bellator president Scott Coker during a press conference for Bellator 279 at the Grammy Museum at LA Live in Los Angeles, Monday April 11, 2022. (Photo by Hans Gutknecht/MediaNews Group/Los Angeles Daily News via Getty Images) | MediaNews Group via Getty Images
Former Strikeforce CEO Scott Coker , who went on to run Bellator MMA before the PFL debacle back in late 2023 , is launching a new mixed martial arts (MMA) promotion in early 2027, though specific details (including a name and potential streaming partner) have yet to be revealed. Perhaps that information will become available when Coker and Co. host their brand launch event on Sept. 14 in New York City.
Coker’s leadership team includes Kevin Kay, Chief Content Officer (Paramount Network, Spike TV), Tom Fox, Chief Operating Officer (Gatorade, NBA Properties, Arsenal), Rich Chou, Executive Vice President, Athlete Relations (Strikeforce, Bellator MMA), and Chris DeBlasio, Executive Vice President, Global Head of Communications (Showtime Sports), among others.
Have a look:
Here we go … pic.twitter.com/e5YEkDH3mX
— MMA Mania (@mmamania) August 14, 2026
I’ll be there on behalf of MMAmania.com (because I never turn down free food or drinks).
“I feel like there’s a little bit of a funk in the MMA space right now,” Coker told Yahoo Sports . “And I don’t know what it is, but I just feel it’s got a funk to it right now. So, you know, let’s go stir it up. The thing with MVP, their show, they’re stirring it up. It gets people excited. It gets people to root for somebody. And then we’re gonna do the same. People are gonna root for us too, and we’re gonna go stir it up.”
Coker will need a roster that shares his vision and right now, the pickings are slim .
Indexed and credited by AIPROPX. Originating outlet: Yahoo Sports. Open at source →
An original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 1 report from 1 outlet into a single canonical entry on “When is Scott Coker launching his new MMA promotion?.” Every covered outlet is based in US.
The only timestamped report came from Yahoo Sports (Aug 15, 2026, 02:00 UTC).
Comparing the wording across sources, the phrase recurring most across the coverage is “mma promotion”.
2 statements are carried by only one outlet within this set and are not echoed by the others.
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 1 independent outlet across 1 region — each view opens on its own page.
AIPROPX — “When is Scott Coker launching his new MMA promotion?” · https://www.aipropx.com/story/810e7ab612ad2fd9232758a0b8880e69
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