Photoroom AI photo editor review: A one-click wonder for making product shots unmissable on your ecommerce store

I've been intrigued by AI photo editors for a while now. Some work well, some not so well. Photoroom falls into the former camp. By and large, I found the AI tools to be very impressive and intuitive to use. There are some caveats to that which I'll get into, but overall, Photoroom delivered what it promises.

But what does it promise, exactly? Now, compared to a lot of AI photo editors, things here are a little different. This isn't a platform for touching up your holiday snaps or brightening up social media posts.

The emphasis here is on business use. Effectively, if you run an online store or similar, then you use Photoroom to transform staid, dull product shots into more enticing and engaging imagery that pops off the page.

Keen to see how it's developed since we last reviewed it three years ago - AI has come a long way since then - I tried out the platform to see what I could create.

Photoroom: Pricing & plans

Online service via browser, iOS and Android app

Aimed at businesses large and small

You can check out Photoroom by clicking here.

The platform is available online through a dedicated app for your iPhone or Android phone, or if you’re working on a computer, via your favourite web browser. Unlike many I've tested, you're not restricted to either Chrome or Edge here.

As with any online service, you need to subscribe to it to use it with a monthly cost billed annually. Photoroom comes in three tiers.

‘Pro', recommended for ‘solopreneurs’, will cost you $13 per month, billed annually. This level grants you 4,250 AI credits monthly, allows you to perform 1,000 exports, and comes with Photoroom’s standard set of tools.

The middle tier is ‘Max’ and is designed for small businesses. For $35 a month (again, billed annually - all tiers are), your credits are upped to 12,000, your exports to 3,000, and the advanced ‘Video Generator’ tool is now available.

Finally, there’s 'Ultra', for “growing brands”. You’re given 20,000 AI credits,10,000 exports, and can create videos and images in 4K, all for $100 a month.

If you’re looking for a more bespoke option, there’s a tailor-made Enterprise tier, with a tailor-made cost to match.

I recommend checking prices as Photoroom often offer discounts on those standard prices. Plus, you can try any of these tiers free for seven days, although don’t forget to cancel your trial before that should you decide not to carry on with the service and you’re needlessly charged a hefty sum for your forgetfulness.

Photoroom was generous enough to grant me access to their Ultra tier, so let’s see what it’s capable of, and what you can do with all those AI credits.

Pricing & plans: 4 / 5

Photoroom: Interface

(Image credit: Future)

Simple, well designed, and clear interface

Easy ways to import images and work on them

For an online service, I was impressed

The interface is simple and well organised. Once you’ve logged in to your account, you’ll find a sidebar to the left which contains various tools you need.

Thiss includes all the AI tools in your arsenal, templates, a direct link to your Shopify account if you have one, a batch tool so you can work on up to 250 images at once, a Brand Kit where you keep all your assets, and a Design section where your products’ photos are stored.

All the AI tools, which are essentially all your editing tools, are easy to use: you select one, upload a new photo or select one already in your account, apply the effect and you’re done.

There is one thing that I found surprising: Photoroom supports HEIC, the High Efficiency Image Container. It’s a highly compressed image format that’s been around since 2015 and has been increasingly prevalent since Apple made it the default image format for their iPhones in 2017.

The reason I make a point of mentioning this is because far too many services still do not support it, forcing any image or photo saved as an HEIC to be converted into either a JPEG or PNG prior to import. There is no such issue here, saving you time and frustration.

Interface: 4.5 / 5

Photoroom: Tools

(Image credit: Future)

On the whole, the AI tools do an absolutely excellent job

Impressive ways to transform passable shots into something potential customers will love

But... not all tools are created equal

Such a service succeeds on the strength of its tools, and Photoroom iss betting the farm on AI for this. But AI is a very generic term these days. Is it really artificial intelligence to remove an image’s background?

I’d put it more in the “complex algorithm does a very good job with what it’s given” category. Same with removing objects or people from a photograph and replacing it with an artificially generated background that blends with the existing one.

Such tools already existed before “AI” became an all-encompassing marketing brand. Or, taking inspiration from Monty Python's The Life of Brian , “it’s not AI, it’s a very clever tool”.

But whether it’s AI or not is less important than how these tools fare: I found the achieved results to be excellent. More often than not in apps like Photoshop or Pixelmator Pro, I end up having to touch up the output of similar tools, but here, it was essentially a one-click wonder.

Tools that really impressed me were definitely more AI based. Say you want to sell a shirt, which you’ve photographed on a surface, with as few wrinkles as you can manage… except you know how it is: such layouts are never really good enough.

(Image credit: Future)

Well fret no more: Photoroom has a tool that digitally irons your shirt for you, transforming your amateurish-looking photo into a meticulously smooth out product. Couple that with the background remover tool, and you’re well on your way to have a professional looking photograph.

But why stop there? Photoroom has a bunch of AI-generated models who can wear your outfit for you. There’s even what they call a ‘ghost mannequin’ to puff up your shirt so customers can see what it would look like on someone, without b...

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