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By AIPROPX Editorial Desk · Published · Updated
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Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the US-based investment bank Houlihan Lokey. The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, the bank’s report said. “On a per-match basis, only the NFL ranks ahead of the IPL globally.” Continue reading...
Summary indexed by AIPROPX from The Guardian — Sport’s reporting — the full article is one click away. Open at source →
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Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the US-based investment bank Houlihan Lokey. The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, the bank’s report said. “On a per-match basis, only the NFL ranks ahead of the IPL globally.” Continue reading...
Read this reportIndian Premier League cements its place as cricket's number one T20 competition with an 11% rise in value this year.
Read this reportAn original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 2 reports from 2 outlets into a single canonical entry on “IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands.” The covered outlets are based across 2 regions — UK and Middle East.
The earliest report in this entry came from Al Jazeera (Jul 29, 2026, 07:51 UTC); the most recent came from The Guardian — Sport (Jul 29, 2026, 10:02 UTC).
Comparing the wording across sources, 1 named entity is referenced by multiple outlets and the phrase recurring most across the coverage is “indian premier league”.
3 statements are carried by only one outlet within this set and are not echoed by the others.
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 2 independent outlets across 2 regions — each view opens on its own page.
AIPROPX — “IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands” · https://www.aipropx.com/story/91c4da64b79b306b19d2e7e5e169f6c7
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