This is not a single article. It's every outletcovering this one event, gathered in one place — read AIPROPX's summary, see where the sources line up, then open any report at its origin.
By AIPROPX Editorial Desk · Published · Updated
Everything reported about this story, gathered from 3 sources. Read the summary below, then tap any source to open that report.

If AI is going to help mitigate human loneliness, this sure is an odd way to show it.
Summary indexed by AIPROPX from Gizmodo’s reporting — the full article is one click away. Open at source →
3 outlets are covering this. Resolve the ledger to read what they collectively report — the common thread, in plain terms.
Every report on this story — read the summary of each, then open any at its source. AIPROPX summarizes and links; it never reproduces the original.

If AI is going to help mitigate human loneliness, this sure is an odd way to show it.
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Do you remember Friend? The Friend that launched an AI pendant, spent $1.8 million of its $2.5 million in funding to acquire friend.com, and plastered the NYC subway with ads promoting artificial companionship? Yeah well, if you didn't remember, Friend is back. And now, it's twice the price. This morning, Friend launched a new ad showing two people talking to their Friend pendants about very personal life problems. It didn't say it explicitly, but the ad showcased a new feature the pendant now includes: a speaker. Before, Friend would only message back to you, but now, it will talk to you, ...
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Avi Schiffmann has a new version of his controversial AI companion. It’s more expensive, and you can’t change its personality.
Read this reportAn original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 3 reports from 3 outlets into a single canonical entry on “Friend Is Back With a New AI Pendant, and Its Marketing Is More Depressing Than Ever.” Every covered outlet is based in Other.
The earliest report in this entry came from Wired (Jul 30, 2026, 16:00 UTC); the most recent came from Gizmodo (Jul 30, 2026, 20:50 UTC).
Comparing the wording across sources, the phrase recurring most across the coverage is “ai pendant”.
3 statements are carried by only one outlet within this set and are not echoed by the others.
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 3 independent outlets across 1 region — each view opens on its own page.
AIPROPX — “Friend Is Back With a New AI Pendant, and Its Marketing Is More Depressing Than Ever” · https://www.aipropx.com/story/a3be9e0db6d929572b78dff41e69c105
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