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By AIPROPX Editorial Desk · Published · Updated
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The CCPA ordered McVitie's to stop using the "Wholewheat" claim on its biscuits. This action followed concerns raised about misleading health claims on food products. The authority found the biscuit packaging contained only 19.5 percent whole wheat flour. McVitie's explanation about its trademark was rejected by the CCPA. The company was fined Rs 1 lakh and directed to change its packaging.
Indexed and credited by AIPROPX. Originating outlet: The Times of India. Open at source →
An original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 1 report from 1 outlet into a single canonical entry on “Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging.” Every covered outlet is based in Other.
The only timestamped report came from The Times of India (Aug 31, 2026, 06:23 UTC).
Comparing the wording across sources, the phrase recurring most across the coverage is “only 19”.
2 statements are carried by only one outlet within this set and are not echoed by the others.
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AIPROPX — “Wholewheat' but only 19.5% atta: CCPA orders McVitie's to change packaging” · https://www.aipropx.com/story/b6fffcef3f4c949043e2c1c7c8250396
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