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By AIPROPX Editorial Desk · Published · Updated
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Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the investment bank Houlihan Lokey. The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, it said. “On a per-match basis, only the NFL ranks ahead of the IPL globally,” it added. Continue reading...
Summary indexed by AIPROPX from The Guardian — Sport’s reporting — the full article is one click away. Open at source →
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Two big franchise deals power 10.3% increase IPL second only to NFL in per-match brand value The Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the investment bank Houlihan Lokey. The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, it said. “On a per-match basis, only the NFL ranks ahead of the IPL globally,” it added. Continue reading...
Read this reportIndian Premier League cements its place as cricket's number one T20 competition with an 11% rise in value this year.
Read this report
The Indian Premier League cricket tournament’s business value has climbed to $20.6 billion, up 11.4% year over year, according to Houlihan Lokey’s 2026 IPL Valuation Study released Wednesday, as record-setting sales of Royal Challengers Bengaluru and Rajasthan Royals reset franchise pricing across the league. The league’s stand-alone brand value rose 10.3% to $4.3 billion, marking […]
Read this reportAn original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 3 reports from 3 outlets into a single canonical entry on “IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands.” The covered outlets are based across 3 regions — UK, Middle East, and US.
The earliest report in this entry came from Variety (Jul 29, 2026, 07:00 UTC); the most recent came from The Guardian — Sport (Jul 29, 2026, 10:02 UTC).
Comparing the wording across sources, 2 named entities are referenced by multiple outlets and the phrase recurring most across the coverage is “indian premier league”.
5 statements are carried by only one outlet within this set and are not echoed by the others.
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 3 independent outlets across 3 regions — each view opens on its own page.
AIPROPX — “IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands” · https://www.aipropx.com/story/b7a4f40f56ef84c567258fb7433726f1
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