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Photo by Rich Freeda/WWE via Getty Images
WWE’s Chief Content Officer doesn’t understand why fans are more concerned with the behind-the-scenes aspect rather than their programming.
Triple H, who now goes by Paul Levesque, took over the creative reins from his father-in-law, Vince McMahon, after the latter resigned from the company in 2022.
And while the company experienced a creative and commercial boom during the first two years of his tenure, the last few years have been marred by negative critical reception.
Photo by Rich Wade/WWE via Getty Images
Triple H tells fans to get invested in storylines, not creative
Speaking on SiriusXM’s Busted Open Radio, WWE COO Paul ‘Triple H’ Levesque was asked about the criticism he has faced recently for the company’s perceived creative decline.
Levesque suggested that fans should place their misguided passion towards investing in the WWE Superstars and their storylines rather than the creative process.
“I wish sometimes we could put that passion into the talent now as opposed to when somebody gets heat in our business, it’s like ‘God, why would they write that that way?’
“As opposed to ‘that no good piece of c— did this.’ There’s something to saying that innocence of not knowing and ‘it still being real to me, d—–.’
“But it is what it is. I love that. I love the hate. I love the love. It’s all passion for what we do.”
Triple H and WWE created current fan backlash with poor decisions
It is hard to understand why Levesque is so opposed to criticism of creative given that he was the first to enjoy the success and positive critical reception during their initial boom period.
When WWE’s creative was being applauded under his tenure, Levesque rarely asked fans to focus their passion toward the talent and the programming.
On top of that, WWE’s partnership with Netflix has given fans unprecedented access to the behind-the-scenes workings of the company and their programming.
Through ‘Unreal,’ which is centred around Levesque and his creative team, fans now have a figure to attribute blame to when the programming is incoherent, inconsistent, or uninteresting.
Levesque and the WWE’s creative force should focus more on trying to address the criticism and improve the product rather than insulating themselves from criticism.
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Indexed and credited by AIPROPX. Originating outlet: Yahoo Sports. Open at source →
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AIPROPX has consolidated 1 report from 1 outlet into a single canonical entry on “Triple H says he wishes fans wouldn’t criticise his booking, get invested in stories instead.” Every covered outlet is based in US.
The only timestamped report came from Yahoo Sports (Jul 30, 2026, 11:35 UTC).
2 statements are carried by only one outlet within this set and are not echoed by the others.
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AIPROPX — “Triple H says he wishes fans wouldn’t criticise his booking, get invested in stories instead” · https://www.aipropx.com/story/dfad92aa0dd4897435637e02572cf049
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