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By AIPROPX Editorial Desk · Published · Updated
One outlet is reporting this so far. AIPROPX is tracking it and will gather every additional source as it develops — the full multi-source comparison appears automatically once a second outlet confirms it.
The Pacers ' social media team started leaving breadcrumbs a week ago leading to the announcement of their new pinstriped Statement uniforms . Just before the formal announcement, they pointed back at the trail.
The Pacers posted a photo graphic of the uniforms with tweets clamoring for a return of the pinstripes. The post read: "Please go back and read the first letter of our last 17 tweets," with two eye emojis.
Indeed, the first letter of that tweet and the previous 16 spelled out "PINSTRIPES ARE BACK."
The pattern was never obvious in large part because the letters were posted in reverse order chronologically so that scrolling through the timeline would spell out the words. So the last letter -- K -- was posted first on July 23 in a post about newly acquired Pacers forward Kelly Oubre Jr. highlighting a quote in a podcast from general manager Chad Buchanan. It wasn't until Wednesday that any of the posts even touched on the topic of uniforms as the social media team kept the bit going through tweets about Obi Toppin's charity golf outing, video of Tyrese Haliburton dunking during his Achilles tendon injury recovery, Toppin's serving as the pace car driver at the Brickyard 400 and the appearances of Jarace Walker and Braden Smith at basketball camps.
The tweets follow.
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Please go back and read the first letter of our last 17 tweets 👀 pic.twitter.com/yulBdISDS3
— Indiana Pacers (@Pacers) July 30, 2026
Indexed and credited by AIPROPX. Originating outlet: Yahoo Sports. Open at source →
An original, deterministic readout — composed only from the computed coverage facts on this page. No interpretation, no rating; figures only.
AIPROPX has consolidated 2 reports from 1 outlet into a single canonical entry on “Check out the social media trick the Pacers used to roll out uniform announcement.” Every covered outlet is based in US.
The earliest report in this entry came from Yahoo Sports (Jul 31, 2026, 08:20 UTC); the most recent came from Yahoo Sports (Jul 31, 2026, 08:20 UTC).
Comparing the wording across sources, the phrase recurring most across the coverage is “uniform announcement”.
2 statements are carried by only one outlet within this set and are not echoed by the others.
Every figure above is a direct count of real published articles. AIPROPX indexes and compares the original reporting — it never rewrites, rates, or editorializes — and each publisher’s full article is always one click away.
Generated by AIPROPX from the source counts above. AIPROPX indexes and resolves coverage; the original publishers are credited and linked at origin in every report.
Coverage from 1 independent outlet across 1 region — each view opens on its own page.
AIPROPX — “Check out the social media trick the Pacers used to roll out uniform announcement” · https://www.aipropx.com/story/f4508b88d557ff67c3cde46d2e38f7a8
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