Genesis Could Build Something Even Hotter Than Magma

The future Genesis lineup could include high-performance models beyond the Magma performance sub-brand.

Those models might compete with the Mercedes-AMG Black Series and BMW M Competition variants. \u00a0\u00a0

Genesis has plans to launch 22 models in the US by the end of 2030. \u00a0\u00a0

Genesis continues to grow more than a decade after its creation, and the brand has big ambitions for its future. One part of that is its new Magma sub-brand that launched over two years ago, which might be the start of Genesis\u2019 high-performance efforts. \u00a0\u00a0

In an interview with Australia\u2019s CarSales, Justin Douglass, head of Genesis Motors Australia (GMA), said that the brand is \u201calways evolving and growing\u201d and that \u201cthe possibilities are endless\u201d when asked about Magma possibly one day competing with AMG\u2019s Black Series models. \u00a0\u00a0

Tim Rodgers, GMA\u2019s product development manager, told the publication, \u201cWhy not is the answer, right?\u201d Rodgers provided no concrete confirmation about the brand\u2019s plans, adding that he was \u201cjust speculating.\u201d \u00a0\u00a0

Magma is still new, with just one model available in the United States, the GV60 Magma EV. More are planned, with Genesis set on expanding the new sub-brand. \u00a0\u00a0

Last November, Genesis unveiled the Magma GT Concept, a mid-engine halo car that \u201cdefines the direction of the brand's performance heritage" for the next 10 years. Then, in April, Genesis announced plans to launch 22 models by the end of 2030, with new powertrains, trims, and derivatives. \u00a0\u00a0

Another possible new vehicle could be a pickup truck, now a possibility thanks to Hyundai. The automaker is also considering a smaller electric vehicle that follows the form of the Hyundai Ioniq 3. We expect one of these future models could be a production version of the Magma GT Concept, but the rest are a mystery. \u00a0\u00a0

Genesis has created several stunning concept vehicles, like the X Gran Equator, that could have dedicated Magma trims or even higher trims. A Magma version of that G90 Wingback would be awesome, too. \u00a0\u00a0

Motor1\u2019s Take: If Genesis wants to take on luxury rivals like Mercedes-Benz and BMW, it will have to consider competing with those brands\u2019 ultimate performance machines.

Indexed and credited by AIPROPX. Originating outlet: Motor1. Open at source →