RESOLVING THE LEDGER
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See the full story · 1 sourcesPISCATAWAY, NJ - DECEMBER 18: A general view of the stadium scoreboard and empty snow covered stands ahead of a regular season game against the Nebraska Cornhuskers at SHI Stadium on December 18, 2020 in Piscataway, New Jersey. (Photo by Benjamin Solomon/Getty Images) | Getty Images
Rutgers football has announced a new premium seating location at SHI Stadium called Touchdown Terrace, which will occupy the space in the middle of the student section that used to be the team’s recruiting lounge.
The announcement on Scarletknights.com described the space as a private, exclusive hospitality space overlooking the south end zone of SHI Stadium that offers fans the best of both worlds: an outdoor viewing experience that immerses them in the GameDay atmosphere, paired with private restrooms and an enclosed space featuring upscale food offerings for a comfortable premium experience. According to the announcement, the space can be used to accommodate one large group or several smaller groups and offers a cash bar as well as pregame access.
Prices for this premium space likely have to be negotiated on a case-by-case basis, as they were not announced in the press release.
This seems to be a step in the right direction for Rutgers athletics as they try to find a way to fully monetize SHI Stadium up to its highest potential. From what I saw by attending gamedays, the area sat mostly empty as the recruits preferred to sit closer to the field. If my own observation is correct, than their isn’t much at risk by turning this area into premium seating.
Now that this area has been flipped into premium seating, it would not be surprising to see if they make some changes to other areas around the stadium. Since this area has a similar purpose as the party decks, to provide the half inside/ half outside game day experience, it wouldn’t be surprising to see them turn a few of the party decks into luxury boxes.
To check out the official announcement, click here.
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