RESOLVING THE LEDGER
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See the full story · 1 sources😱 Peruvian fourth-tier club unveils shirt with a THOUSAND sponsors
Have you ever imagined your team having a jersey with a THOUSAND sponsors?
That was the solution found by Club Deportivo Municipal to fund the season after being relegated to the Copa Peru, a tournament equivalent to the national Fourth Division.
The campaign “Los Mil Sponsors del Muni” (“Muni’s Thousand Sponsors,” in Portuguese) was launched in January. And it was a huge success.
Just three months were enough for a large portion of the thousand small spaces to be bought for 200 Peruvian soles each (around R$ 300).
" An initiative that challenges conventional sports marketing, with a new sponsorship program. One thousand spaces available for businesses and ventures at affordable prices, an innovation where, together, we add up the amount needed to bring the club back to the place it deserves ," the club said at the time of the initiative’s launch.
Around R$ 302,600 was raised, which made all the difference in keeping the club active.
The jersey came to feature hundreds of black-and-white squares with space for interested sponsors, while keeping the crest on the traditional red diagonal stripe.
Which created a "pixelated" effect.
Pre-sales of the jerseys began last Saturday (25). With a discount for those who sponsored.
Promotion only in 2027...
Despite all the effort and innovation, Muni was unsuccessful in staying alive in the Copa Perú.
They qualified for the second phase of the Liga Departamental de Lima after beating Defensor Santa Tereza, but were eliminated by Sport Humaya last Sunday (26).
The champion will secure direct promotion to Liga 2, the second division, in 2027. The runner-up, meanwhile, will play in the Third Division next season.
Deportivo Municipal are the fifth most successful club in the Peruvian top flight, with four titles (1938, 1940, 1943 and 1950).
They have also played in one edition of the Libertadores (going out in the very first preliminary round in 2017) and four editions of the Copa Sudamericana (2015, 2016, 2018 and 2019).
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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